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Power symmetry and the development of trust in interdependent relationships : the mediating role of goal congruence
Cuevas, Javier Marcos; Julkunen, Saara; Gabrielsson, Mika - In: Industrial marketing management : the international … 48 (2015), pp. 149-159
Persistent link: https://www.econbiz.de/10011346697
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Applying a relationship marketing perspective to B2B trade fairs : the role of socialization episodes
Sarmento, Maria; Simões, Cláudia; Farhangmehr, Minoo - In: Industrial marketing management : the international … 44 (2015), pp. 131-141
Persistent link: https://www.econbiz.de/10010481956
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Effects of fairness and relationship quality on relational behavior
Berkman, Zafer Kamil - In: Inventi impact: retailing & consumer services (2020) 4, pp. 244-261
Persistent link: https://www.econbiz.de/10012416537
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The role of business and friendships on wechat business : an emerging business model in China
Yang, Shuai; Chen, Sixing; Li, Bin - In: Journal of global marketing 29 (2016) 1/5, pp. 174-187
Persistent link: https://www.econbiz.de/10011654376
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Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay; Sesé, F. Javier; Krafft, Manfred - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
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The role of relationships in initiating the internationalisation process in B2B markets
Deszczyński, Bartosz; Fonfara, Krzysztof; Dymitrowski, Adam - In: Entrepreneurial business and economics review : EBER 5 (2017) 4, pp. 91-109
Persistent link: https://www.econbiz.de/10011806129
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Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred; Schnebelen, Stefanie; Schäfer, Daniela B. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
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Development of special forms of B2B relationships : examining the role of interpersonal liking in developing Guanxi and Et-Moone relationships
Abosag, Ibrahim; Naudé, Peter - In: Industrial marketing management : the international … 43 (2014) 6, pp. 887-896
Persistent link: https://www.econbiz.de/10010410714
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Commitment in Geschäftsbeziehungen : Konzeptualisierung und Operationalisierung für das Business-to-Business-Marketing
Saab, Samy - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003456543
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Satisfaction and interpersonal closeness as determinants of relationship commitment in business-to-business relationships
Paulssen, Marcel (contributor) - 2004
actors are influenced by both marketing variables and relationship properties. That is, within an exchange relationship …-to-business relationship. We demonstrate that these constructs are distinct and differ with respect to antecedents and consequences in a larger … nomological network with relationship commitment as the focal dependent variable. …
Persistent link: https://www.econbiz.de/10003022906