Similar Search Results

Development of special forms of B2B relationships : examining the role of interpersonal liking in developing Guanxi and Et-Moone relationships

Abosag, Ibrahim; Naudé, Peter - In: Industrial marketing management : the international … 43 (2014) 6, pp. 887-896

Persistent link: https://www.econbiz.de/10010410714

Can buzzing bring business? : social interactions, network centrality and sales performance : an empirical study on business-to-business communities

Zhang, Yin; Lu, Baozhou; Zheng, Haidong - In: Journal of business research : JBR 112 (2020), pp. 170-189

Persistent link: https://www.econbiz.de/10012230575

Relational governance in supplier-buyer relationships : the mediating effects of boundary spanners' interpersonal guanxi in China's B2B market

Dong, Weiwei; Ma, Zhenzhong; Zhou, Xiaoliang - In: Journal of business research : JBR 78 (2017), pp. 332-340

Persistent link: https://www.econbiz.de/10011736406

Power symmetry and the development of trust in interdependent relationships : the mediating role of goal congruence

Cuevas, Javier Marcos; Julkunen, Saara; Gabrielsson, Mika - In: Industrial marketing management : the international … 48 (2015), pp. 149-159

Persistent link: https://www.econbiz.de/10011346697

Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities

Bruhn, Manfred; Schnebelen, Stefanie; Schäfer, Daniela B. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 164-176

Persistent link: https://www.econbiz.de/10010359357

Applying a relationship marketing perspective to B2B trade fairs : the role of socialization episodes

Sarmento, Maria; Simões, Cláudia; Farhangmehr, Minoo - In: Industrial marketing management : the international … 44 (2015), pp. 131-141

Persistent link: https://www.econbiz.de/10010481956

Satisfaction and interpersonal closeness as determinants of relationship commitment in business-to-business relationships

Paulssen, Marcel (contributor) - 2004

The theory of embedded markets states that economic transactions are embedded in social relationships, and economic actors are influenced by both marketing variables and relationship properties. That is, within an exchange relationship actors derive utility from the attributes of a focal product...