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Social web
Konsumentenverhalten
117
Consumer behaviour
116
Deutschland
112
Germany
107
Marketing
76
Beziehungsmarketing
56
Relationship marketing
56
Theorie
43
Theory
42
Brand management
38
Markenführung
38
Corporate reputation
36
Firmenimage
36
Marketing management
35
Marketingmanagement
35
Luxury goods
30
Luxusgüter
30
Unternehmen
29
Electronic Commerce
28
Social Web
27
Marktforschung
26
Market research
25
Strategisches Management
23
Brand image
21
Customer satisfaction
21
Markenimage
21
Kundenzufriedenheit
20
Measurement
20
Messung
20
E-commerce
19
Innovationsmanagement
19
Internet
18
Innovation management
17
United States
17
Brand
16
Markenartikel
16
Reputation
16
USA
16
Verbraucherverhalten
16
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Undetermined
8
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19
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8
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11
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11
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8
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8
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4
Collection of articles of several authors
4
Sammelwerk
4
Graue Literatur
3
Non-commercial literature
3
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Language
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German
17
English
11
Author
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Walsh, Gianfranco
17
Wiedmann, Klaus-Peter
10
Kilian, Thomas
7
Schaarschmidt, Mario
6
Hass, Berthold H.
5
Hennigs, Nadine
5
Langner, Sascha
5
Korflesch, Harald F. O. von
3
Fritz, Sebastian
2
Mitchell, Vincent-Wayne
2
Zenz, René
2
Bartikowski, Boris
1
Behrens, Stefan
1
Berens, Guido A. J. M.
1
Brach, Simon
1
Ivens, Stefan
1
Klarmann, Christiane
1
Materna, Jennifer
1
Opolka, Mareike
1
Pankalla, Lars
1
Ramlow, Felix
1
Schmidt, Steffen
1
Schünemeyer, Vivienne
1
Siebels, Astrid
1
Teng, Lefa
1
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Springer Fachmedien Wiesbaden
1
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Web 2.0 : neue Perspektiven für Marketing und Medien
5
Corporate reputation review : an international journal
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Schriftenreihe Marketing, Management
2
Consumer psychology in a social media world
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
E-entrepreneurship and ICT ventures : strategy, organization and technology
1
Electronic markets : the international journal on networked business
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of vocational behavior
1
Marketing : ZFP ; journal of research and management
1
Schriftenreihe Marketing & Management
1
Springer eBook Collection
1
Springer eBooks / Business and Economics
1
SpringerLink / Bücher
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ECONIS (ZBW)
27
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Online-Reputationskompetenz von Mitarbeitern : mit Social-Media-Reputationsmanagement das Unternehmensimage stärken
Schaarschmidt, Mario
(
ed.
);
Walsh, Gianfranco
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011982482
Saved in:
2
Employees' company reputation-related social media competence : scale development and validation
Walsh, Gianfranco
;
Schaarschmidt, Mario
;
Korflesch, …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 46-59
Persistent link: https://www.econbiz.de/10011615970
Saved in:
3
Identifying, segmenting and profiling online communicators in an internet music context
Walsh, Gianfranco
;
Mitchell, Vincent-Wayne
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10003938229
Saved in:
4
Strategien der Mundwerbung im Web 2.0 am Beispiel von Medienprodukten
Walsh, Gianfranco
;
Kilian, Thomas
;
Zenz, René
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 279-294)
.
2011
Persistent link: https://www.econbiz.de/10008666769
Saved in:
5
Grundlagen des Web 2.0
Walsh, Gianfranco
;
Kilian, Thomas
;
Hass, Berthold H.
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 3-19)
.
2011
Persistent link: https://www.econbiz.de/10008666787
Saved in:
6
Enlisting online communicators in Web 2.0
Walsh, Gianfranco
;
Brach, Simon
;
Mitchell, Vincent-Wayne
- In:
E-entrepreneurship and ICT ventures : strategy, …
,
(pp. 137-148)
.
2010
Persistent link: https://www.econbiz.de/10003957216
Saved in:
7
Attitude contagion in consumer opinion platforms : posters and lurkers
Bartikowski, Boris
;
Walsh, Gianfranco
- In:
Electronic markets : the international journal on …
24
(
2014
)
3
,
pp. 207-217
Persistent link: https://www.econbiz.de/10010402521
Saved in:
8
Web 2.0 : neue Perspektiven für Marketing und Medien
Hass, Berthold H.
(
ed.
);
Walsh, Gianfranco
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003527926
Saved in:
9
Grundlagen des Web 2.0
Kilian, Thomas
;
Hass, Berthold H.
;
Walsh, Gianfranco
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 4-21)
.
2008
Persistent link: https://www.econbiz.de/10003652360
Saved in:
10
Social media-driven antecedents and consequences of employees' awareness of their impact on corporate reputation
Schaarschmidt, Mario
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
117
(
2020
),
pp. 718-726
Persistent link: https://www.econbiz.de/10012288095
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