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Customer relationship management in virtual communities

Porter, Constanze Elise; Donthu, Naveen - In: MSI reports : working paper series (2007) 4, pp. 25-47

Persistent link: https://www.econbiz.de/10003641103

Cultivating trust and harvesting value in virtual communities

Porter, Constance Elise; Donthu, Naveen - In: Management science : journal of the Institute for … 54 (2008) 1, pp. 113-128

Persistent link: https://www.econbiz.de/10003709943

Gender differences in trust formation in virtual communities

Porter, Constance Elise; Donthu, Naveen; Baker, Andrew M. - In: Journal of marketing theory and practice 20 (2012) 1, pp. 39-58

Persistent link: https://www.econbiz.de/10009509176

How to foster and sustain engagement in virtual communities

Porter, Constance Elise; Donthu, Naveen; MacElroy, … - In: California management review 53 (2010/11) 4, pp. 80-110

Persistent link: https://www.econbiz.de/10009295501

The impact of advertising, trustworthiness, and valence on the effectiveness of blogs

Lohtia, Ritu; Donthu, Naveen; Guillory, Monica D. - In: International journal of electronic marketing and … 5 (2012/13) 4, pp. 317-339

Persistent link: https://www.econbiz.de/10010394749

Mapping the electronic word-of-mouth (eWOM) research : a systematic review and bibliometric analysis

Donthu, Naveen; Kumar, Satish; Pandey, Neeraj; Pandey, … - In: Journal of business research : JBR 135 (2021), pp. 758-773

Persistent link: https://www.econbiz.de/10012648016

The usefulness of online reviews in financial services

Guillory, Monica D.; Lohtia, Ritu; Donthu, Naveen - In: International journal of electronic marketing and … 7 (2016) 1, pp. 66-90

Persistent link: https://www.econbiz.de/10011595029

What messages to post? Evaluating the popularity of social media communications in business versus consumer markets

Swani, Kunal; Milne, George R.; Brown, Brian P.; Assaf, … - In: Industrial marketing management : the international … 62 (2017), pp. 77-87

Persistent link: https://www.econbiz.de/10011707068

Using Consumer-Generated Social Media Posts to Improve Forecasts of Television Premiere Viewership : Extending Diffusion Of Innovation Theory

Goodman, Casey; Donthu, Naveen - 2023

This research investigated how social media can be quantified and used as an input to improve audience forecasts for television show premieres. There were two key findings. First, Twitter activity (volume of tweets and retweets) drives viewership of shows that are unscripted (i.e., reality or...

Persistent link: https://www.econbiz.de/10014263506