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Spann, Martin - In: Interactive Marketing im Web 2.0+ : Konzepte und …, (pp. 151-164). 2008

Persistent link: https://www.econbiz.de/10003762119

Spann, Martin; Soukhoroukova, Arina; Skiera, Bernd - In: Handbuch Marktforschung : Methoden, Anwendungen, …, (pp. 791-809). 2008

Persistent link: https://www.econbiz.de/10003573345

Hinz, Oliver; Spann, Martin; Hann, Il-Horn - In: Information systems research : ISR 26 (2015) 4, pp. 859-870

Persistent link: https://www.econbiz.de/10011420860

Dahan, Ely; Soukhoroukova, Arina; Spann, Martin - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 2, pp. 16-25

Persistent link: https://www.econbiz.de/10009419845

Yadav, Manjit S.; Valck, Kristine de; Hennig-Thurau, … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 311-323

Persistent link: https://www.econbiz.de/10010242268

Skiera, Bernd; Hinz, Oliver; Spann, Martin - In: Schmalenbach business review : sbr 67 (2015) 1, pp. 54-72

Persistent link: https://www.econbiz.de/10010471731

Pescher, Christian; Spann, Martin - In: Journal of forecasting 33 (2014) 2, pp. 95-107

Persistent link: https://www.econbiz.de/10010424869

Rußell, Robert; Berger, Benedikt; Stich, Lucas; Hess, … - In: Business & information systems engineering 62 (2020) 3, pp. 253-260

Persistent link: https://www.econbiz.de/10012242564

Dechant, Andrea; Spann, Martin; Becker, Jan U. - In: Journal of service research 22 (2019) 1, pp. 90-100

Persistent link: https://www.econbiz.de/10012005779

Baum, Daniela; Spann, Martin; Füller, Johann; … - In: Journal of retailing and consumer services 50 (2019), pp. 289-297

Persistent link: https://www.econbiz.de/10012114164