Introduction -- Literature Review and Theoretical Foundation -- Fluctuation Features of Brand Crisis Information … Sharing by Weibo Use -- Contextual Factors Affecting Brand Crisis Information Sharing by Weibo Use -- Static Influencing … Mechanism of Weibo Users’ Information Sharing of Brand Crisis Cases. …

Whether or not your brand is on social media, your consumers are. They are continuously sharing their good and bad … experiences about your brand. Most brands are not prepared to deal with negative feedback which, if ignored, can spiral into a … crisis. This book seeks to aid brand and business owners to structure organizations to be crisis-ready. Creating a crisis …

This book seeks to arm brand owners with real-world information and practical know-how to transform their organizations …