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Consumer responses to parodic...
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Social web
Consumer behaviour
82,444
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79,963
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13,821
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13,037
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12,921
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11,289
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21
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19
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17
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16
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10
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10
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10
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10
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10
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9
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MITP Verlags-GmbH & Co. KG
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Journal of business research : JBR
301
Journal of retailing and consumer services
190
International journal of internet marketing and advertising : IJIMA
131
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
106
Technological forecasting & social change : an international journal
98
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
86
International journal of advertising : the review of marketing communications
82
Journal of marketing communications
74
Journal of promotion management : innovations in planning and applied research
66
The journal of product & brand management
63
Information systems research : ISR
62
Tourism management : research, policies, practice
60
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of internet commerce
59
Journal of management information systems : JMIS
58
International journal of electronic marketing and retailing : IJEMR
54
Psychology & marketing
53
Business horizons
52
International journal of hospitality management
52
Journal of marketing management : JMM ; journal of the Academy of Marketing
49
International journal of technology marketing : IJTMkt
48
Journal of electronic commerce research : JECR
48
Cogent business & management
47
International journal of business information systems : IJBIS
47
Marketing intelligence & planning
47
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SpringerLink / Bücher
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Electronic commerce research
42
International journal of consumer studies
42
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41
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41
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40
Journal of travel and tourism marketing
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Springer eBook Collection
39
Journal of strategic marketing
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Management science : journal of the Institute for Operations Research and the Management Sciences
36
International journal of contemporary hospitality management
35
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ECONIS (ZBW)
8,340
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1
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8,340
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date (oldest first)
1
Determining perceptions,
attitudes
and behaviour towards social network site
advertising
in a three-country context
Wiese, Melanie
;
Akareem, Husain Salilul
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 420-455
Persistent link: https://www.econbiz.de/10012249057
Saved in:
2
Can
advertising
compensate the detrimental effects of negative online product reviews?
Bambauer-Sachse, Silke
;
Mangold, Sabrina
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
4
,
pp. 240-256
Persistent link: https://www.econbiz.de/10010438087
Saved in:
3
Utilizing self perception theory to explain social media behavior relative to print advertisement 2-D codes
Roehm, Michelle Lynn
;
Roehm, Harper Andrew
- In:
Business and Economic Research : BER
6
(
2016
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10011452446
Saved in:
4
A framework for Facebook
advertising
effectiveness : a behavioral perspective
Wiese, Melanie
;
Martínez-Climent, Carla
; …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 76-87
Persistent link: https://www.econbiz.de/10012238028
Saved in:
5
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
6
Users awareness of native
advertising
from Instagram media publishers : the effects of Instagram's branded content tool on
attitudes
and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
7
Negative consequences of storytelling in native
advertising
Grisby, Jamie L.
;
Mellema, Hillary N.
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 61-78
Persistent link: https://www.econbiz.de/10012432762
Saved in:
8
Conceptualising performative Instagram influencer and user relationships : through
advertising
and sponsored brand content
Wilson, Jonathan A. J.
;
Arroyo, Laura
- In:
International journal of business performance …
23
(
2022
)
3
,
pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
Saved in:
9
Examining beliefs, values and
attitudes
towards social media advertisements : results from India
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of business information systems : …
20
(
2015
)
4
,
pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
Saved in:
10
Korean consumer perspectives on social media
advertising
and intention to join brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
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