Narrow search
Showing 1 - 10 of 13
Cover Image
Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty : a PLS-SEM-based multi-sequential approach
Abbasi, Amir Zaib; Rather, Raouf Ahmad; Ding Hooi Ting; … - In: Journal of vacation marketing 30 (2024) 1, pp. 93-109
Persistent link: https://www.econbiz.de/10014631898
Cover Image
Do pop-up ads in online videogames influence children’s inspired-to behavior?
Abbasi, Amir Zaib; Rehman, Umair; Ding Hooi Ting; … - In: Young consumers : insight and ideas for responsible … 23 (2022) 3, pp. 362-381
Persistent link: https://www.econbiz.de/10013367898
Cover Image
Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Hussain, Ali; Ding Hooi Ting; Abbasi, Amir Zaib; … - In: Journal of promotion management : innovations in … 29 (2023) 1, pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
Cover Image
Investigating the impact of social media images' value, consumer engagement, and involvement on eWOM of a tourism destination : a transmittal mediation approach
Abbasi, Amir Zaib; Tsiotsou, Rodoula H.; Khalil Hussain; … - In: Journal of retailing and consumer services 71 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014265687
Cover Image
Social media in medical and health care : opportunities and challenges
Lim, Weng Marc - In: Marketing intelligence & planning 34 (2016) 7, pp. 964-976
Persistent link: https://www.econbiz.de/10011623908
Cover Image
Understanding the selfie phenomenon : current insights and future research directions
Lim, Weng Marc - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1773-1788
Persistent link: https://www.econbiz.de/10011616973
Cover Image
Sense of virtual community and perceived critical mass in online group buying
Lim, Weng Marc - In: Journal of strategic marketing 22 (2014) 3, pp. 268-283
Persistent link: https://www.econbiz.de/10010384766
Cover Image
Giving electronic word of mouth (eWOM) as a prepurchase behavior : the case of online group buying
Lim, Weng Marc; Ahmed, Pervaiz Khalid; Ali, Md. Yunus - In: Journal of business research : JBR 146 (2022), pp. 582-604
Persistent link: https://www.econbiz.de/10013271449
Cover Image
A paradox theory of social media consumption and child well-being
Yap, Sheau-Fen; Lim, Weng Marc - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 1, pp. 65-75
Persistent link: https://www.econbiz.de/10014631537
Cover Image
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay; Lim, Weng Marc; Kaur, Simran; Soh, Kimberly - In: Marketing intelligence & planning 41 (2023) 6, pp. 790-809
Persistent link: https://www.econbiz.de/10014332148