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Customer participation in service innovation using SNS smartphone apps : an investigation of the Indian hotel service industry
Sarmah, Bijoylaxmi; Shukla, Yupal; Chatterjee, Ravi; … - In: International journal of emerging markets 18 (2023) 9, pp. 2971-2992
Persistent link: https://www.econbiz.de/10014451774
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Investigating the role of customer brand engagement and relationship quality on brand loyalty : an empirical analysis
Nagaraj, Samala; Singh, Sapna - In: International journal of e-business research : an … 14 (2018) 3, pp. 34-53
Persistent link: https://www.econbiz.de/10011886502
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Antecedents and an outcome of customer engagement with hotel brand community on Facebook
Touni, Reham; Kim, Woo Gon; Choi, Hyung-Min; Ali, … - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 278-299
Persistent link: https://www.econbiz.de/10012201350
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Repurchase loyalty for customer social co-creation e-marketplaces
Kang, Ju-Young M. - In: Journal of fashion marketing and management 18 (2014) 4, pp. 452-464
Persistent link: https://www.econbiz.de/10010530878
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Development of a brand community engagement model : a service-dominant logic perspective
Haverila, Kai; Haverila, Matti; McLaughlin, Caitlin - In: Journal of consumer marketing 39 (2022) 2, pp. 166-179
Persistent link: https://www.econbiz.de/10013165325
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Co-creation of online service recoveries and its effects on complaint bystanders
Hutzinger, Clemens; Weitzl, Wolfgang - In: Journal of business research : JBR 130 (2021), pp. 525-538
Persistent link: https://www.econbiz.de/10012544868
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Engaging customers through satisfaction; does social media marketing and perceived innovativeness really matter? : a time-lagged study in the hospitality industry
Khan, Sarah; Wahab, Abdul - In: Journal of hospitality and tourism insights 7 (2024) 4, pp. 2347-2366
Persistent link: https://www.econbiz.de/10015053436
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Integrating social media and traditional modes of customer interaction for new B2B service development
Alam, Ian - In: Journal of business-to-business marketing 28 (2021) 4, pp. 321-345
Persistent link: https://www.econbiz.de/10012802195
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The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Haverila, Matti J.; Haverila, Kai; McLaughlin, Caitlin - In: International journal of electronic marketing and … 12 (2021) 4, pp. 339-356
Persistent link: https://www.econbiz.de/10012669849