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The role of marketer-generated content in customer engagement marketing
Meire, Matthijs; Hewett, Kelly; Ballings, Michel; Kumar, V. - In: Journal of marketing 83 (2019) 6, pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
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Seeding, referral, and recommendation : creating profitable word-of-mouth programs
Haenlein, Michael; Libai, Barak - In: California management review 59 (2017) 2, pp. 68-91
Persistent link: https://www.econbiz.de/10011697206
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How can social networking sites help build customer loyalty? : an empirical investigation
Chang, Chun-Ming; Hsu, Meng-Hsiang; Lee, Yi-Jung - In: Total quality management & business excellence : an … 27 (2016) 1/2, pp. 111-123
Persistent link: https://www.econbiz.de/10011555102
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Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina; Campbell, Colin L.; Ferguson, Sarah Lord - In: Business horizons 62 (2019) 1, pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
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When social media met commerce : a model of perceived customer value in group-buying
Lee, Yong-Ki; Kim, Young; Chung, Namho; Ahn, Kwanghoon; … - In: The journal of services marketing 30 (2016) 4, pp. 398-410
Persistent link: https://www.econbiz.de/10011615461
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Social influence and customer referral value
Xevelonakis, Evangelos - In: Athens journal of business & economics : AJBE 2 (2016) 1, pp. 7-15
Persistent link: https://www.econbiz.de/10011565130
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The impact of customer experience and perceived value on sustainable social relationship in blogs : an empirical study
Chen, Shih-Chih; Lin, Chieh-Peng - In: Technological forecasting & social change : an … 96 (2015), pp. 40-50
Persistent link: https://www.econbiz.de/10011532118
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Customer perceived value in social commerce : an exploration of its antecedents and consequences
Alshibliy, Haitham Hmoud - In: Journal of management research 7 (2015) 1, pp. 17-37
Persistent link: https://www.econbiz.de/10010492966
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How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju; Ko, Eunju; Han, Jinghe - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
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Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju; Ko, Eunju - In: Journal of business research : JBR 69 (2016) 9, pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266