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Social web
Consumer behaviour
83,099
Konsumentenverhalten
80,619
Customer satisfaction
15,474
Kundenzufriedenheit
13,889
Relationship marketing
11,640
Theorie
11,601
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11,563
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11,414
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8,141
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7,941
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7,908
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7,889
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7,049
Markenimage
7,000
USA
5,945
Perception
5,882
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5,844
Online retailing
5,831
Produktgestaltung
5,668
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5,653
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5,522
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5,353
Soziale Werte
5,348
Social values
5,343
Germany
5,128
Social Web
5,096
Product design
4,735
Online-Marketing
4,690
Internet marketing
4,680
Brand
4,435
Markenartikel
4,419
Einzelhandel
4,369
Retail trade
4,324
Electronic Commerce
3,956
Experiment
3,857
E-commerce
3,832
Werbewirkung
3,763
Advertising effects
3,723
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3,702
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Filieri, Raffaele
19
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15
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Hollebeek, Linda D.
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Gázquez-Abad, Juan Carlos
11
Ranfagni, Silvia
11
Rita, Paulo
11
Casaló, Luis V.
10
Veloutsou, Cleopatra
10
Akram, Umair
9
Füller, Johann
9
Harrigan, Paul
9
Hazari, Sunil
9
Hennig-Thurau, Thorsten
9
Schivinski, Bruno
9
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9
Stephen, Andrew T.
9
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9
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8
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8
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8
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Rather, Raouf Ahmad
8
Sohail, M. Sadiq
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Thaichon, Park
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Valck, Kristine de
8
Wallace, Elaine
8
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7
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7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
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7
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7
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7
Ruyter, Ko de
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2
Technische Universität Braunschweig
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
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1
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1
Media Economics Institut / Köln
1
OECD
1
Peter Lang GmbH
1
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Journal of business research : JBR
225
Journal of retailing and consumer services
174
International journal of internet marketing and advertising : IJIMA
106
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
78
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
78
Technological forecasting & social change : an international journal
66
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
The journal of product & brand management
56
Journal of internet commerce
49
Journal of promotion management : innovations in planning and applied research
49
Journal of marketing communications
48
International journal of advertising : the review of marketing communications
47
International journal of electronic marketing and retailing : IJEMR
44
International journal of hospitality management
44
Psychology & marketing
43
The journal of brand management : an international journal
40
International journal of consumer studies
39
Journal of electronic commerce research : JECR
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of management information systems : JMIS
36
Cogent business & management
34
Journal of marketing management : MM
34
Information systems research : ISR
33
International journal of technology marketing : IJTMkt
33
Marketing intelligence & planning
33
International journal of business information systems : IJBIS
32
Journal of marketing
32
Journal of travel and tourism marketing
32
Tourism management : research, policies, practice
32
Electronic commerce research
31
International journal of electronic commerce : IJEC
29
Young consumers : insight and ideas for responsible marketers
29
Asia Pacific journal of marketing and logistics
27
Journal of fashion marketing and management
26
Journal of the Academy of Marketing Science
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of hospitality marketing & management
25
Journal of strategic marketing
25
International journal of contemporary hospitality management
24
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ECONIS (ZBW)
5,093
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1
Using neutral sentiment reviews to improve customer requirement identification and product design strategies
Zhang, Min
;
Sun, Lin
;
Wang, G. Alan
;
Li, Yuzhuo
;
He, …
- In:
International journal of production economics
254
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013461611
Saved in:
2
Predicting viewer gifting behavior in sports live streaming platforms : the impact of viewer
perception
and satisfaction
Liu, Haoyu
;
Tan, Kim Hua
;
Pawar, Kulwant
- In:
Journal of business research : JBR
144
(
2022
),
pp. 599-613
Persistent link: https://www.econbiz.de/10013185018
Saved in:
3
Determinants of discontinuous intention of attention to mobile instant message services
Wu, ChienHsing
;
Kao, Shu-Chen
;
Chiu, Hsin-Yi
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 219-230
Persistent link: https://www.econbiz.de/10012025961
Saved in:
4
Rectifying failure of service : how customer perceptions of justice affect their emotional reponse and social media testimonial
Kim, Eojina
;
Tang, Liang
- In:
Journal of hospitality marketing & management
25
(
2016
)
7/8
,
pp. 897-924
Persistent link: https://www.econbiz.de/10011621365
Saved in:
5
The determinants of eWoM in social commerce : the role of perceived value, perceived enjoyment, trust, risks, and satisfaction
Rouibah, Kamel
;
Al-Qirim, Nabeel
;
Hwang, Yujong
;
Pouri, …
- In:
Journal of global information management
29
(
2021
)
3
,
pp. 75-102
Persistent link: https://www.econbiz.de/10012508170
Saved in:
6
Tourist expectations and
perception
of service providers : a Brazilian perspective
Lima, Mariana Marques de
;
Mainardes, Emerson Wagner
; …
- In:
Service business
14
(
2020
)
1
,
pp. 131-166
Persistent link: https://www.econbiz.de/10012172773
Saved in:
7
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
8
Impact of perceived risks and benefits of social networking sites on behavioral intention of users : mediating role of users' satisfaction
Khan, Mubbsher Munawar
;
Imran, Kashif
;
Mahmood, Bilal
; …
- In:
Pakistan economic and social review : incorporating the …
57
(
2019
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013532025
Saved in:
9
S-commerce :
perception
analysis using PLS-SEM
Kumar, Satinder
;
Kaur, Kamaljeet
- In:
International journal of business and globalisation : IJBG
26
(
2020
)
4
,
pp. 345-359
Persistent link: https://www.econbiz.de/10012505768
Saved in:
10
Looking at young millennials' risk
perception
and purchase intention toward GM foods : exploring the role of source credibility and risk attitude
Sun, Ruoyu
;
Meng, Juan
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 263-279
Persistent link: https://www.econbiz.de/10013417448
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