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Social web
Consumer behaviour
1,062
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purchase intention
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366
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Husain, Rehan
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Journal of retailing and consumer services
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Journal of promotion management : innovations in planning and applied research
8
International journal of internet marketing and advertising : IJIMA
6
Cogent business & management
5
International journal of technology marketing : IJTMkt
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Journal of Indian business research
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of vacation marketing
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Pakistan journal of commerce and social sciences
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Psychology & marketing
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The journal of brand management : an international journal
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
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Consumer behavior review : CBR
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DLSU business & economics review
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Economic review : journal of economics & business
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European journal of management and business economics : EJM&BE
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Future Business Journal
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Global business and organizational excellence : GBOE
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Global business review
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ECONIS (ZBW)
150
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1
Impulse buying in hospitality : the role of content posted by social media influencers
Szymkowiak, Andrzej
;
Gaczek, Piotr
;
Panchapakesan Padma
- In:
Journal of vacation marketing
27
(
2021
)
4
,
pp. 385-399
Persistent link: https://www.econbiz.de/10012624894
Saved in:
2
Seeker exemplars and quantitative ideation outcomes in crowdsourcing contests
Koh, Tat Koon
;
Cheung, Muller Y. M.
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 265-284
Persistent link: https://www.econbiz.de/10013188328
Saved in:
3
Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
4
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
5
Predicting social media engagement with computer vision : an examination of food marketing on Instagram
Philp, Matthew
;
Jacobson, Jenna
;
Pancer, Ethan
- In:
Journal of business research : JBR
149
(
2022
),
pp. 736-747
Persistent link: https://www.econbiz.de/10013325681
Saved in:
6
Does a virtual like cause actual liking? : how following a brand's facebook updates enhances brand evaluations and purchase intention
Beukeboom, Camiel J.
;
Kerkhof, Peter
;
Vries, Metten de
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011422780
Saved in:
7
Factors influencing the behaviour of the online group of Asian purchasers
Wu, Wei-li
;
Lee, Yi-chih
- In:
International journal of information systems and change …
6
(
2012
)
1
,
pp. 38-48
Persistent link: https://www.econbiz.de/10009700403
Saved in:
8
Mitigating risk in ecommerce transactions : perceptions of information credibility and the role of user-generated ratings in product quality and purchase intention
Flanagin, Andrew J.
;
Metzger, Miriam J.
;
Pure, Rebekah
; …
- In:
Electronic commerce research
14
(
2014
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010362466
Saved in:
9
Modelling the determinants of a simulated experience in a virtual retail store and users' product purchasing intentions
Papagiannidis, Savvas
;
Pantano, Eleonora
;
See-to, Eric W. K.
- In:
Journal of marketing management : MM
29
(
2013
)
13/14
,
pp. 1462-1492
Persistent link: https://www.econbiz.de/10010230176
Saved in:
10
The effect of online social network characteristics on consumer purchasing intention of social deals
Park, Min Sook
;
Shin, Jong-kuk
;
Ju, Yong
- In:
Global economic review
43
(
2014
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10010339721
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