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Developing a framework to improve virtual shopping in digital malls with intelligent self-service systems

Demirkan, Haluk; Spohrer, Jim - In: Journal of retailing and consumer services 21 (2014) 5, pp. 860-868

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Determining factors of the shopping experience : a view of Instagram users

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Branding in the time of virtual reality : are virtual store brand perceptions real?

Pizzi, Gabriele; Vannucci, Virginia; Aiello, Gaetano - In: Journal of business research : JBR 119 (2020), pp. 502-510

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Shopper marketing 2.0 : opportunities and challenges

Shankar, Venkatesh - 2014

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Customer participation in virtual communities for local high streets

Betzing, Jan Hendrik; Kurtz, Michael; Becker, Jörg - In: Journal of retailing and consumer services 54 (2020), pp. 1-12

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Optimizing customer engagement content strategy in retail and e-tail : available on online product review videos

Agrawal, Shiv Ratan; Mittal, Divya - In: Journal of retailing and consumer services 67 (2022), pp. 1-10

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How augmented reality media richness influences consumer behaviour

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Unlocking the potential of web data for retailing research

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Mall relevance, shoppers' well-being and mall loyalty : moderating role of social media celebrity

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Is this the beginning of the end for retail websites? : a professional perspective

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