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Social web
Consumer behaviour
83,815
Konsumentenverhalten
81,365
Relationship marketing
26,443
Beziehungsmarketing
25,768
Electronic Commerce
24,069
E-commerce
21,448
Marketingmanagement
17,195
Theorie
16,708
Marketing management
16,604
Theory
16,472
Deregulierung
15,720
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14,691
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13,268
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13,152
Deutschland
11,779
Online-Handel
11,496
Online retailing
11,450
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10,980
USA
10,468
Social Web
10,240
United States
9,947
Brand management
9,691
Markenführung
9,574
Customer satisfaction
8,628
Kundenzufriedenheit
8,367
Brand image
7,579
Markenimage
7,522
Internet
7,320
Service quality
6,848
Marketing
6,833
Dienstleistungsqualität
6,775
Einzelhandel
5,863
Retail trade
5,764
Werbewirkung
5,075
Advertising effects
5,022
Brand
4,871
Markenartikel
4,864
Advertising
4,681
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4,588
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Dwivedi, Yogesh Kumar
23
Hajli, Nick
23
Loureiro, Sandra Maria Correia
22
Filieri, Raffaele
20
Law, Chun Hung Roberts
20
Martínez-López, Francisco J.
19
Ozuem, Wilson
18
Harrigan, Paul
17
Hollebeek, Linda D.
16
Rita, Paulo
16
Stephen, Andrew T.
15
Bigné Alcañiz, J. Enrique
14
Flavián Blanco, Carlos
14
Kreutzer, Ralf T.
14
Agnihotri, Raj
13
Haenlein, Michael
13
Qiu, Liangfei
13
Thaichon, Park
13
Casaló, Luis V.
12
Constantinides, Efthymios
12
Füller, Johann
12
Hennig-Thurau, Thorsten
12
Karjaluoto, Heikki
12
Kumar, Vikas
12
Schweidel, David A.
12
Scott, David Meerman
12
Seo, Yuri
12
Skiera, Bernd
12
Tan, Yong
12
Vrontis, Demetris
12
Wirtz, Bernd W.
12
Ahuja, Vandana
11
Alarcón-del-Amo, María-del-Carmen
11
Gázquez-Abad, Juan Carlos
11
Hong, Yili
11
Sabatini, Fabio
11
Veloutsou, Cleopatra
11
Akram, Umair
10
Bilgihan, Anil
10
Gretzel, Ulrike
10
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Springer Fachmedien Wiesbaden
38
IGI Global
26
Books on Demand GmbH <Norderstedt>
4
Edward Elgar Publishing
4
National Bureau of Economic Research
4
Springer Gabler <Firma>
4
Universität Mannheim
4
epubli GmbH
4
American Marketing Association
3
MITP Verlags-GmbH & Co. KG
3
Nomos Verlagsgesellschaft
3
Springer-Verlag GmbH
3
Steria Mummert Consulting AG
3
Technische Universität Dresden
3
Bund-Verlag
2
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
De Gruyter Oldenbourg
2
Dgroup
2
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
2
Friedrich-Schiller-Universität Jena
2
Haufe-Lexware GmbH & Co. KG
2
Information Resources Management Association
2
OECD
2
Organisation for Economic Co-operation and Development
2
Springer International Publishing
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Bremen
2
Verlag Dr. Kovač
2
Wiley-VCH
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Bank für Internationalen Zahlungsausgleich / Währungs- und Wirtschaftsabteilung
1
Bundesanzeiger Verlag
1
Carl Heymanns Verlag
1
Center of Market Oriented Product and Production Management
1
DGT Jahrestagung <19., 2015, Kempten>
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
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Journal of business research : JBR
330
Journal of retailing and consumer services
210
International journal of internet marketing and advertising : IJIMA
149
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
117
Technological forecasting & social change : an international journal
107
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
104
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
International journal of advertising : the review of marketing communications
77
Information systems research : ISR
76
Industrial marketing management : the international journal for industrial and high-tech firms
74
Journal of marketing communications
74
SpringerLink / Bücher
70
Electronic commerce research
68
Journal of promotion management : innovations in planning and applied research
67
Tourism management : research, policies, practice
67
International journal of hospitality management
66
Journal of internet commerce
65
Journal of management information systems : JMIS
65
The journal of product & brand management
63
Business horizons
62
International journal of electronic marketing and retailing : IJEMR
60
Psychology & marketing
58
International journal of business information systems : IJBIS
57
International journal of technology marketing : IJTMkt
57
Journal of electronic commerce research : JECR
51
Journal of marketing management : JMM ; journal of the Academy of Marketing
51
The journal of brand management : an international journal
51
Cogent business & management
50
Journal of marketing management : MM
49
Marketing intelligence & planning
49
Journal of marketing
46
Journal of strategic marketing
46
International journal of electronic commerce : IJEC
45
Journal of travel and tourism marketing
45
Springer eBook Collection
45
International journal of consumer studies
42
Management science : journal of the Institute for Operations Research and the Management Sciences
42
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
40
International journal of contemporary hospitality management
39
International journal of e-business research : an official publication of the Information Resources Management Association
38
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ECONIS (ZBW)
10,232
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1
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1
Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik
;
Longstreet, Phil
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
Saved in:
2
Consumer power : evolution in the digital age
Labrecque, Lauren I.
;
Esche, Jonas vor dem
;
Mathwick, Charla
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 257-269
Persistent link: https://www.econbiz.de/10010242284
Saved in:
3
Online fashion shopping paradox : the role of customer reviews and facebook marketing
Kawaf, Fatema
;
Istanbulluoglu, Doga
- In:
Journal of retailing and consumer services
48
(
2019
),
pp. 144-153
Persistent link: https://www.econbiz.de/10012001293
Saved in:
4
Omni-channel marketing, integrated marketing communications and consumer engagement : a research agenda
Payne, Elizabeth Manser
;
Paltier, James W.
;
Barger, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 185-197
Persistent link: https://www.econbiz.de/10011760808
Saved in:
5
The future of online marketing strategies and digital tools : new challenges and contributions to RACE framework
Sestino, Andrea
;
Prete, Maria Irene
;
Piper, Luigi
; …
- In:
International journal of electronic trade
1
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10015060696
Saved in:
6
E-marketing and its impact in consumer behavior : a case of Kathmandu Valley
Thapa, Laxuman Godar
- In:
Nepalese journal of finance : a publication of Uniglobe …
9
(
2022
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014495069
Saved in:
7
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
8
Brand presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
9
Factors impacting digital buyer's decision : role played by virtual store and social networking sites as selling medium for consumer electronics
Tomar, Malvika
;
Pandey, Amit Kumar
- In:
International journal of public sector performance …
12
(
2023
)
3
,
pp. 365-392
Persistent link: https://www.econbiz.de/10014430781
Saved in:
10
Sentiment analysis of virtual brand communities for effective tribal marketing
Pathak, Xema
;
Pathak-Shelat, Manisha
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 16-38
Persistent link: https://www.econbiz.de/10011699243
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