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Customers' motivation to engage with luxury brands on social media
Bazi, Saleh; Filieri, Raffaele; Gorton, Matthew - In: Journal of business research : JBR 112 (2020), pp. 223-235
Persistent link: https://www.econbiz.de/10012230580
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Is social media marketing worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga; Kim, Hye-yŏng - In: The journal of product & brand management 31 (2022) 7, pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012
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Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta; Fernandes, Teresa - In: Journal of strategic marketing 30 (2022) 4, pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
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Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia; Boissieu, Élodie de; Duchemin, … - In: Technological forecasting & social change : an … 187 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
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Increasing customer trust towards mobile commerce in a multicultural society : a case of Qatar
Al-Khalaf, Eiman; Choe, Pilsung - In: Journal of internet commerce 19 (2020) 1, pp. 32-61
Persistent link: https://www.econbiz.de/10012179613
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The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El; El-Deeb, Sara - In: International journal of internet marketing and … 18 (2023) 1, pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
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Romancing the brands on social media
Beig, Faseeh Amin; Khan, Mohammad Furqan - In: Global business review 23 (2022) 3, pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
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the power of lurking : assessing the online experience of luxury brand fan page followers
Kéfi, Hajer; Maar, Daniel - In: Journal of business research : JBR 117 (2020), pp. 579-586
Persistent link: https://www.econbiz.de/10012287980
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Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju; Phau, Ian; Aiello, Gaetano - In: Journal of business research : JBR 69 (2016) 12, pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
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The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands
Gautam, Vikas; Sharma, Vikram - In: Journal of promotion management : JPM 23 (2017) 6, pp. 872-888
Persistent link: https://www.econbiz.de/10011799628