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Understanding the creation of destination images through a festival's Twitter conversation
Garay Tamajón, Luis Alfonso; Morales Pérez, Soledad - In: International journal of event and festival management 8 (2017) 1, pp. 39-54
Persistent link: https://www.econbiz.de/10011647979
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Exploring the dimensions of online destination brand experience : Spanish and North American tourists' perspectives
Jiménez-Barreto, Jano; Sthapit, Erose; Rubio Benito, … - In: Tourism management perspectives : TMP 31 (2019), pp. 348-360
Persistent link: https://www.econbiz.de/10012113021
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Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad; Hollebeek, Linda D.; Loureiro, … - In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
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Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty : a PLS-SEM-based multi-sequential approach
Abbasi, Amir Zaib; Rather, Raouf Ahmad; Ding Hooi Ting; … - In: Journal of vacation marketing 30 (2024) 1, pp. 93-109
Persistent link: https://www.econbiz.de/10014631898
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Linking the online destination brand experience and brand credibility with tourists' behavioral intentions toward a destination
Jiménez-Barreto, Jano; Rubio Benito, Natalia; Campo, Sara - In: Tourism management : research, policies, practice 79 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012237277
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It's mine, that's why I speak : destination brand psychological ownership as a mediator of the link between social media brand engagement and local residents' voice behavior
Amani, David - In: Cogent business & management 9 (2022) 1, pp. 1-23
relationship between social media brand engagement and local residents' voice behavior. Therefore, Destination Marketing …. Furthermore, it examines the mediation role of destination brand psychological ownership in the relationship between social media … brand engagement and local residents' voice behavior. The study collected data from 376 local residents and was analyzed …
Persistent link: https://www.econbiz.de/10014420525
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The impact of social media branding and technology adoption on green tourism : the role of tourist behavior as a mediator in developing countries post-COVID-19-context of Zimbabwe
Chiwaridzo, Option Takunda; Masengu, Reason - In: Future Business Journal 9 (2023), pp. 1-14
Green tourism, social media branding and technology adoption have recently become the most powerful elements in the tourism world during and post-COVID19 pandemic. This paper aims to investigate the effects of social media branding and technology adoption on green tourism with tourists’...
Persistent link: https://www.econbiz.de/10014381899
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The relationships among social media communication, brand equity and satisfaction in a tourism destination : the case of Danang city, Vietnam
Hue Kim Thi Nguyen; Phuong Thi Kim Tran; Vinh Trung Tran - In: Journal of hospitality and tourism insights 7 (2024) 2, pp. 1187-1210
Persistent link: https://www.econbiz.de/10014526859
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Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa; Suomi, Kati; Jones, Richard - In: European journal of marketing 57 (2023) 13, pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
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Tourism destination image resiliency during a pandemic as portrayed through emotions on Twitter
Nadeau, John; Wardley, Leslie J.; Rajabi, Enayat - In: Tourism and hospitality research : THR 22 (2022) 1, pp. 60-70
Persistent link: https://www.econbiz.de/10012800300