Luxury has been reluctant to Internet strategies due to its willingness to stay rare and exclusive. When it comes to … social media, these brands rely even more on a concept of accessibility. However, luxury brands have more recently … the question of luxury brands follower expectations. On the basis of a literature review, a two-fold methodology including …

The ever-increasing prominence of social media platforms demonstrates the level of engagement of Indian luxury … consumption on luxury brand purchase intentions in the Indian luxury market. 453 responses were obtained from the top four … media marketing activities and brand equity positively affect the purchase intention of luxury brands, which is more …

luxury brand's most relevant social network which acts as a showcase (Instagram). A data mining approach is proposed for … modeling the number of likes on Instagram using 365 posts published in the luxury brand's different social networks between …