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Social web
Konsumentenverhalten
79,157
Consumer behaviour
78,724
Electronic Commerce
23,538
E-commerce
20,859
Theorie
19,498
Theory
19,258
Preismanagement
18,941
Pricing strategy
18,853
Einzelhandel
17,627
Retail trade
14,723
Online-Marketing
12,888
Internet marketing
12,666
Beziehungsmarketing
11,160
Relationship marketing
11,136
Online-Handel
11,038
Online retailing
10,979
Social Web
9,645
Deutschland
8,743
USA
8,545
Markenführung
8,439
Brand management
8,426
United States
8,162
Germany
7,532
Markenimage
6,923
Brand image
6,888
Internet
6,869
Kundenzufriedenheit
6,233
Customer satisfaction
6,229
Dienstleistungsqualität
5,167
Service quality
5,161
Viral marketing
4,781
Virales Marketing
4,771
Werbewirkung
4,673
Advertising effects
4,624
Markenartikel
4,604
Brand
4,593
Werbung
4,341
Advertising
4,262
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4,198
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Dwivedi, Yogesh Kumar
24
Hajli, Nick
22
Filieri, Raffaele
20
Law, Chun Hung Roberts
20
Loureiro, Sandra Maria Correia
20
Martínez-López, Francisco J.
19
Harrigan, Paul
17
Rita, Paulo
17
Stephen, Andrew T.
17
Hollebeek, Linda D.
15
Ozuem, Wilson
15
Bigné Alcañiz, J. Enrique
14
Flavián Blanco, Carlos
14
Hennig-Thurau, Thorsten
13
Schweidel, David A.
13
Tan, Yong
13
Thaichon, Park
13
Füller, Johann
12
Karjaluoto, Heikki
12
Kreutzer, Ralf T.
12
Qiu, Liangfei
12
Casaló, Luis V.
11
Constantinides, Efthymios
11
Haenlein, Michael
11
Hong, Yili
11
Kumar, Vikas
11
Lorenzo-Romero, Carlota
11
Moe, Wendy W.
11
Pitt, Leyland F.
11
Rana, Nripendra P.
11
Sabatini, Fabio
11
Seo, Yuri
11
Veloutsou, Cleopatra
11
Wirtz, Bernd W.
11
Akram, Umair
10
Alarcón-del-Amo, María-del-Carmen
10
Gretzel, Ulrike
10
Gu, Bin
10
Gázquez-Abad, Juan Carlos
10
Kim, Juran
10
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Springer Fachmedien Wiesbaden
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IGI Global
25
National Bureau of Economic Research
6
Books on Demand GmbH <Norderstedt>
4
Friedrich-Schiller-Universität Jena
4
Springer Gabler <Firma>
4
Universität Mannheim
4
American Marketing Association
3
Edward Elgar Publishing
3
MITP Verlags-GmbH & Co. KG
3
Nomos Verlagsgesellschaft
3
Technische Universität Dresden
3
Verlag Dr. Kovač
3
epubli GmbH
3
Bund-Verlag
2
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
De Gruyter Oldenbourg
2
Dgroup
2
Fachhochschule Reutlingen / European School of Business
2
Haufe-Lexware GmbH & Co. KG
2
Information Resources Management Association
2
OECD
2
Organisation for Economic Co-operation and Development
2
Springer International Publishing
2
Springer-Verlag GmbH
2
Steria Mummert Consulting AG
2
Technische Universität Braunschweig
2
Universität Bremen
2
Westfälische Wilhelms-Universität Münster
2
Wiley-VCH
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Bank für Internationalen Zahlungsausgleich / Währungs- und Wirtschaftsabteilung
1
Bundesanzeiger Verlag
1
Carl Heymanns Verlag
1
Center of Market Oriented Product and Production Management
1
DGT Jahrestagung <19., 2015, Kempten>
1
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Journal of business research : JBR
319
Journal of retailing and consumer services
198
International journal of internet marketing and advertising : IJIMA
136
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
117
Technological forecasting & social change : an international journal
109
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
89
International journal of advertising : the review of marketing communications
78
Information systems research : ISR
77
Journal of marketing communications
75
Tourism management : research, policies, practice
69
Industrial marketing management : the international journal for industrial and high-tech firms
66
Journal of management information systems : JMIS
65
Journal of promotion management : innovations in planning and applied research
64
Journal of internet commerce
63
The journal of product & brand management
63
International journal of hospitality management
60
SpringerLink / Bücher
60
Electronic commerce research
58
Psychology & marketing
57
Business horizons
56
International journal of electronic marketing and retailing : IJEMR
56
Journal of marketing management : MM
55
Journal of electronic commerce research : JECR
54
The journal of brand management : an international journal
51
International journal of business information systems : IJBIS
49
International journal of technology marketing : IJTMkt
49
Cogent business & management
48
Journal of marketing
48
Journal of marketing management : JMM ; journal of the Academy of Marketing
48
Management science : journal of the Institute for Operations Research and the Management Sciences
46
Journal of travel and tourism marketing
44
International journal of consumer studies
43
International journal of electronic commerce : IJEC
43
Springer eBook Collection
43
International journal of contemporary hospitality management
40
Journal of advertising research
39
Journal of hospitality marketing & management
39
Journal of strategic marketing
39
Marketing intelligence & planning
39
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ECONIS (ZBW)
9,637
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1
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
2
How trending status and online ratings affect prices of homogeneous products
Kocas, Cenk
;
Akkan, Can
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 384-407
Persistent link: https://www.econbiz.de/10011497353
Saved in:
3
Contrasting user generated videos versus brand generated videos in ecommerce
Diwanji, Vaibhav S.
;
Cortese, Juliann
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012238336
Saved in:
4
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Saved in:
5
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
6
How online product reviews affect retail sales : a meta-analysis
Floyd, Kristopher
;
Freling, Ryan
;
Alhoqail, Saad
;
Cho, …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010402315
Saved in:
7
Optimizing customer engagement content strategy in retail and e-tail : available on online product review videos
Agrawal, Shiv Ratan
;
Mittal, Divya
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013364445
Saved in:
8
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
9
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
10
Channels of impact : user reviews when quality is dynamic and managers respond
Chevalier, Judith A.
;
Dover, Yaniv
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 688-709
Persistent link: https://www.econbiz.de/10011951214
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