Narrow search
Showing 1 - 10 of 2,429
Cover Image
Promoting social resilience in service communities : a molecular biology perspective
Tang, Yihui; Blocker, Christopher - In: The journal of services marketing 36 (2022) 7, pp. 895-907
Persistent link: https://www.econbiz.de/10013407618
Cover Image
The influences of social embeddedness and switching costs on blogger retention intention
Cheng, Hsiu-hua - In: Journal of electronic commerce research : JECR 14 (2013) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10009766328
Cover Image
Experience, socialization and customer retention : lessons from the dance floor
Giudicati, Gianna; Riccaboni, Massimo; Romiti, Anna - In: Marketing letters : a journal of research in marketing 24 (2013) 4, pp. 409-422
Persistent link: https://www.econbiz.de/10010207193
Cover Image
A study of antecedents of switching cost and customer retention in social commerce
Choi, Youngkeun - In: International journal of e-business research : an … 16 (2020) 4, pp. 51-64
Persistent link: https://www.econbiz.de/10012421891
Cover Image
Test of an integrative model of travel-related social media users' switching intentions
Kim, Taegoo; Karatepe, Osman M.; Lee, Gyehee - In: Service business 13 (2019) 2, pp. 339-361
Persistent link: https://www.econbiz.de/10012124325
Cover Image
Auswirkungen von (e-)Customer-to-Customer-Interaktion auf die Dienstleistungsproduktivität
Mink, Moritz; Georgi, Dominik - 2011
Persistent link: https://www.econbiz.de/10009230447
Cover Image
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John; Habibi, Fatemeh; Casidy, Riza; … - In: Marketing intelligence & planning 34 (2016) 1, pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Cover Image
For all to see : social risk and observable complaining on Facebook
Armstrong, Christine; Kulczynski, Alicia; Brennan, Stacey - In: European journal of marketing 56 (2022) 1, pp. 31-71
Persistent link: https://www.econbiz.de/10012798636
Cover Image
Social media in the marketing of educational services
Tokarskia, Daniel; Kowalik, Maximilian Jan - In: Journal of Positive Management : JPM 11 (2020) 1, pp. 66-79
Persistent link: https://www.econbiz.de/10013203637
Cover Image
A multi-valenced perspective on consumer engagement within a social service
Naumann, Kay; Bowden, Jana; Gabbott, Mark - In: Journal of marketing theory and practice 25 (2017) 2, pp. 171-188
Persistent link: https://www.econbiz.de/10011702481