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Engaging consumers on social media : empirical evidence from the communications analysis of a CSR oriented company
Tuan, Annamaria; Moretti, Andrea - In: International journal of technology marketing : IJTMkt 12 (2017) 2, pp. 180-205
Persistent link: https://www.econbiz.de/10011746024
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Achieving consumer trust on Twitter via CSR communication
Kollat, Jana; Farache, Francisca - In: The journal of consumer marketing 34 (2017) 6, pp. 505-514
Persistent link: https://www.econbiz.de/10011814482
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Pride or empathy? : exploring effective CSR communication strategies on social media
He, Zeya; Liu, Qing; Ferns, Bo H.; Countryman, Cary C. - In: International journal of contemporary hospitality management 34 (2022) 8, pp. 2989-3007
Persistent link: https://www.econbiz.de/10013412841
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Measuring and evaluating CSR information and involvement strategies on corporate Facebook pages
Amabile, Sara; Conte, Francesca; Vollero, Agostino; … - In: Italian journal of marketing : ITJM 2022 (2022) 3, pp. 341-369
Persistent link: https://www.econbiz.de/10013461644
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Transparency in corporate social responsibility communication on social media
Lee, Angie; Chung, Te-Lin Doreen - In: International journal of retail and distribution management 51 (2023) 5, pp. 590-610
Persistent link: https://www.econbiz.de/10014281087
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Consumer responses to brand communications involving COVID-19
Hesse, Andreas; Niederle, Franziska; Schön, Laura; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 17/18, pp. 1783-1814
Persistent link: https://www.econbiz.de/10013206276
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Do strategy and content matter? : restaurant firms' corporate social responsibility communication on Twitter : a social network theory perspective
Sung, Kyong Sik; Tao, Chen-Wei (Willie); Slevitch, Lisa - In: Tourism and hospitality research : THR 23 (2023) 2, pp. 200-212
Persistent link: https://www.econbiz.de/10014293831
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Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone; Ballerini, Jacopo; Santoro, Gabriele; … - In: Journal of business research : JBR 172 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
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Building CSR communication in the banking business in Thailand : the mediating effects of social media influencers and consumer skepticism
Nizar Fauzan; Pensri Jaroenwanit - In: Creative business and sustainability journal 44 (2022) 2, pp. 95-113
Persistent link: https://www.econbiz.de/10014250714
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Broadcasting, reacting, engaging - three strategies for CSR communication in Twitter
Etter, Michael - In: Journal of communication management : an international … 18 (2014) 4, pp. 322-342
Persistent link: https://www.econbiz.de/10010460099