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Social web
Supply chain
36,779
Lieferkette
36,108
Electronic Commerce
23,987
E-commerce
21,366
Preismanagement
19,098
Pricing strategy
19,081
Lieferantenmanagement
17,582
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17,539
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16,180
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16,111
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14,632
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14,533
Online-Marketing
13,229
Internet marketing
13,113
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11,424
Online retailing
11,379
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8,468
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6,548
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6,261
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6,259
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5,784
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5,473
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5,451
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5,358
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5,097
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4,914
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4,895
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4,894
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4,058
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3,969
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3,701
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3,693
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3,568
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3,547
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3,118
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3,115
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3,024
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3,004
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19
Filieri, Raffaele
16
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15
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15
Rita, Paulo
14
Stephen, Andrew T.
14
Hollebeek, Linda D.
13
Ozuem, Wilson
13
Hennig-Thurau, Thorsten
12
Karjaluoto, Heikki
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Kreutzer, Ralf T.
12
Schweidel, David A.
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Tan, Yong
12
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11
Kumar, Vikas
11
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11
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11
Qiu, Liangfei
11
Sabatini, Fabio
11
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10
Hinson, Robert
10
Hong, Yili
10
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10
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10
Rana, Nripendra P.
10
Schivinski, Bruno
10
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10
Seo, Yuri
10
Skiera, Bernd
10
Turban, Efraim
10
Wirtz, Bernd W.
10
Ye, Qiang
10
Adeola, Ogechi
9
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9
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9
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9
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Friedrich-Schiller-Universität Jena
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Springer Gabler <Firma>
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MITP Verlags-GmbH & Co. KG
3
Nomos Verlagsgesellschaft
3
Springer International Publishing
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3
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2
Chartered Institute of Public Relations
2
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2
Edward Elgar Publishing
2
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Information Resources Management Association
2
Organisation for Economic Co-operation and Development
2
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Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Steria Mummert Consulting AG
2
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2
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2
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Westfälische Wilhelms-Universität Münster
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Academy of Marketing
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American Marketing Association
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1
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1
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Journal of business research : JBR
258
Journal of retailing and consumer services
144
International journal of internet marketing and advertising : IJIMA
134
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
92
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
91
Technological forecasting & social change : an international journal
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
76
Information systems research : ISR
72
International journal of advertising : the review of marketing communications
71
Industrial marketing management : the international journal for industrial and high-tech firms
70
Journal of marketing communications
68
Tourism management : research, policies, practice
65
Electronic commerce research
63
International journal of hospitality management
62
Journal of management information systems : JMIS
59
Journal of promotion management : innovations in planning and applied research
59
Journal of internet commerce
57
International journal of electronic marketing and retailing : IJEMR
55
Business horizons
52
International journal of business information systems : IJBIS
51
SpringerLink / Bücher
50
The journal of product & brand management
50
Cogent business & management
44
Journal of marketing
43
Journal of marketing management : MM
43
International journal of technology marketing : IJTMkt
42
Journal of electronic commerce research : JECR
42
Management science : journal of the Institute for Operations Research and the Management Sciences
42
Marketing intelligence & planning
41
Psychology & marketing
40
Springer eBook Collection
38
The journal of brand management : an international journal
37
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of contemporary hospitality management
35
International journal of e-business research : an official publication of the Information Resources Management Association
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Journal of strategic marketing
35
Journal of travel and tourism marketing
34
International journal of electronic commerce : IJEC
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
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ECONIS (ZBW)
8,461
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1
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1
An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards
Steward, Michelle D.
;
Narus, James A.
;
Roehm, Michelle L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 173-189
Persistent link: https://www.econbiz.de/10011844765
Saved in:
2
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
3
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
4
How trending status and online ratings affect prices of homogeneous products
Kocas, Cenk
;
Akkan, Can
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 384-407
Persistent link: https://www.econbiz.de/10011497353
Saved in:
5
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
6
The impact of platform audits on the manipulation of online reviews
Liu, Chun-Yi
;
Oliveira, Fernando S.
;
You, Tian-Hui
- In:
International journal of production economics
275
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015051943
Saved in:
7
Deciphering B2B marketers' concerns in marketing "with" clients : further insights into how B2B characteristics foster and inhibit UGC generation and its leverage
Aras, Ajit
;
Xu, Xin
;
Peñaloza, Lisa
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 71-81
Persistent link: https://www.econbiz.de/10013197766
Saved in:
8
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
9
Utilizing social media in a supply chain B2B setting : a knowledge perspective
Agnihotri, Raj
;
Kalra, Ashish
;
Chen, Haozhe
;
Daugherty, …
- In:
Journal of business logistics
43
(
2022
)
2
,
pp. 189-208
Persistent link: https://www.econbiz.de/10013347428
Saved in:
10
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
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