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Social casinos : winning isn't everything
Barsky, Jonathan - In: The journal of gambling business and economics 13 (2020) 1, pp. 71-85
Persistent link: https://www.econbiz.de/10012654041
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Effect of Price, Promotion through Social Media, Brand Trust, Customer Satisfaction of Customer Loyalty
Usman, Osly; Fakhirah Novianawati, Masayu Rifdah - 2020
Satisfaction Of Customer Loyalty. The research was carried out for two months, starting from November to December 2019. The …, Promotion Through Social Media, Brand Trust, Customer satisfaction will certainly result in high customer loyalty. The above …, Brand Trust, Customer Satisfaction …
Persistent link: https://www.econbiz.de/10014102579
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How perceived effectiveness of social media platform and satisfaction affect continuance intention in a pandemic : the moderating role of perceived benefit
Tran Kim Dung; Lobel Trong Thuy Tran - In: Journal of global scholars of marketing science : … 32 (2022) 4, pp. 627-644
Persistent link: https://www.econbiz.de/10013415463
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The role of trust in creating positive word of mouth and behavioral intentions : the case of online social networks
Barreda, Albert A.; Bilgihan, Anil; Kageyama, Yoshimasa - In: Journal of relationship marketing : innovations & … 14 (2015) 1, pp. 16-36
Persistent link: https://www.econbiz.de/10011289292
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Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia; Pires, Ana Regina; … - In: International journal of business performance management 16 (2015) 2/3, pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
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Modelling the determinants of a simulated experience in a virtual retail store and users' product purchasing intentions
Papagiannidis, Savvas; Pantano, Eleonora; See-to, Eric W. K. - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1462-1492
Persistent link: https://www.econbiz.de/10010230176
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Beyond loyalty : customer satisfaction, loyalty, and fortitude
Fraering, Martin; Minor, Michael - In: The journal of services marketing 27 (2013) 4, pp. 334-344
Persistent link: https://www.econbiz.de/10009788843
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Analysis of consumers' response to brand community integration and brand identitfication
Millán, Ángel; Díaz García, Estrella - In: The journal of brand management : an international journal 21 (2014) 3, pp. 254-272
Persistent link: https://www.econbiz.de/10010347450
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How can social networking sites help build customer loyalty? : an empirical investigation
Chang, Chun-Ming; Hsu, Meng-Hsiang; Lee, Yi-Jung - In: Total quality management & business excellence : an … 27 (2016) 1/2, pp. 111-123
Persistent link: https://www.econbiz.de/10011555102
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Restaurant information sharing on social networking sites : do network externalities matter?
Kang, Jee-Won; Namkung, Young - In: Journal of hospitality & tourism research : JHTR ; the … 40 (2016) 6, pp. 739-763
Persistent link: https://www.econbiz.de/10011559825