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The effect of customer empowerment and customer engagement on marketing performance : the mediating effect of brand community membership

Anber Abraheem Shlash Mohammad - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 1, pp. 30-38

This study aimed at examining the mediating role of brand Community membership on the effect of customer empowerment and customer engagement on marketing performance. The population of the study contained students of universities in the North Region of Jordan. A total of 1320 questionnaires were...

Persistent link: https://www.econbiz.de/10012221786

Do memorable restaurant experiences affect eWOM? : the moderating effect of consumers' behavioural engagement on social networking sites

Souki, Gustavo Quiroga; Oliveira, Alessandro Silva de; … - In: The TQM journal : the international review of … 35 (2023) 8, pp. 2255-2281

Persistent link: https://www.econbiz.de/10014457640

How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand

Chae, Heeju; Ko, Eunju; Han, Jinghe - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 122-141

Persistent link: https://www.econbiz.de/10011302923

Affective commitment and customer loyalty in crowdsourcing : antecedents, interdependencies, and practical implications

Schulten, Matthias Bernhard; Schaefer, Fabian - In: The international review of retail, distribution and … 25 (2015) 5, pp. 516-528

Persistent link: https://www.econbiz.de/10011534176

How can social networking sites help build customer loyalty? : an empirical investigation

Chang, Chun-Ming; Hsu, Meng-Hsiang; Lee, Yi-Jung - In: Total quality management & business excellence : an … 27 (2016) 1/2, pp. 111-123

Persistent link: https://www.econbiz.de/10011555102

Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness

Ezenwafor, Ebuka Christian; Ayodele, Adeola A.; … - In: Journal of electronic commerce in organizations : the … 19 (2021) 3, pp. 16-27

Persistent link: https://www.econbiz.de/10012605350

Beyond loyalty : customer satisfaction, loyalty, and fortitude

Fraering, Martin; Minor, Michael - In: The journal of services marketing 27 (2013) 4, pp. 334-344

Persistent link: https://www.econbiz.de/10009788843

Consumers' relationships with brands and brand communities - the multifaceted roles of identification and satisfaction

Popp, Bastian; Woratschek, Herbert - In: Journal of retailing and consumer services 35 (2017), pp. 46-56

Persistent link: https://www.econbiz.de/10011645105

Factors affecting loyalty of mobile social networks' users

Hajiheydari, Nastaran; Maskan, Babak Hazaveh Hesar; … - In: International journal of e-business research : an … 13 (2017) 1, pp. 66-81

Persistent link: https://www.econbiz.de/10011654740

Motives, modes of participation, and loyalty intentions of Facebook tourism brand page consumers

Ben-Shaul, Michal; Reichel, Arie - In: Journal of travel research : a quarterly publication of … 57 (2018) 4, pp. 453-471

Persistent link: https://www.econbiz.de/10011915445

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