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Social web
Unternehmensgründung
103
Business start-up
99
Entrepreneurship
88
Entrepreneurship approach
79
Consumer behaviour
57
Konsumentenverhalten
46
Finland
41
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40
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39
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33
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30
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25
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25
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24
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24
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22
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22
Online-Marketing
21
Vertrauen
21
Confidence
20
Entrepreneurs
19
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19
Electronic Commerce
18
Customer satisfaction
17
Self-employed
17
Social Web
17
Innovation management
16
Innovationsmanagement
16
Selbstständige
16
Viral marketing
16
Virales Marketing
16
E-commerce
15
Electronic Banking
15
Electronic banking
15
Mobile communications
15
Mobilkommunikation
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Kundenzufriedenheit
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Brand management
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Karjaluoto, Heikki
12
Jayawardhena, Chanaka
4
Liu, Hongfei
3
Mero, Joel
2
Munnukka, Juha
2
Osburg, Victoria-Sophie
2
Yoganathan, Vignesh
2
Asiati, Diah Isnaini
1
Aslam, Bilal
1
Cartwright, Severina
1
Dennis, Charles
1
Huttula, Tia
1
Izogo, Ernest Emeka
1
Järvinen, Joel
1
Kaiser, Manuel
1
Krasila, Henriikka
1
Kuckertz, Andreas
1
Lahtinen, Niko
1
Lipiäinen, Heini Sisko
1
Morgan, Alesia
1
Mpinganjira, Mercy
1
Mustomen, Nora
1
Pulkka, Kimmo
1
Ranaweera, Chatura
1
Salonen, Anna
1
Shukla, Paurav
1
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1
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1
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1
Ukpabi, Dandison C.
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Journal of business research : JBR
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
The journal of business & industrial marketing
2
Business Advancement through Technology Volume I : Markets and Marketing in Transition
1
Business intelligence and analytics in small and medium enterprises
1
Industry 5.0 : Creative and Innovative Organizations
1
Journal of customer behaviour
1
Journal of interactive marketing
1
Journal of international marketing
1
Journal of small business & enterprise development
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
17
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1
The influences of social e-shopping in enhancing young women's online shopping behaviour
Dennis, Charles
;
Morgan, Alesia
;
Wright, Len Tiu
; …
- In:
Journal of customer behaviour
9
(
2010
)
2
,
pp. 151-174
Persistent link: https://www.econbiz.de/10003989252
Saved in:
2
Talk up or criticize? : customer responses to WOM about competitors during social interactions
Ranaweera, Chatura
;
Jayawardhena, Chanaka
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2636-2656
Persistent link: https://www.econbiz.de/10010483027
Saved in:
3
Social sharing of consumption emotion in electronic word of mouth (eWOM) : a cross-media perspective
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Osburg, Victoria-Sophie
- In:
Journal of business research : JBR
132
(
2021
),
pp. 208-220
Persistent link: https://www.econbiz.de/10012581597
Saved in:
4
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
5
The use of web analytics for digital marketing performance measurement
Järvinen, Joel
;
Karjaluoto, Heikki
- In:
Industrial marketing management : the international …
50
(
2015
),
pp. 117-127
Persistent link: https://www.econbiz.de/10011411711
Saved in:
6
The role of digital channels in industrial marketing communications
Karjaluoto, Heikki
;
Mustomen, Nora
;
Ulkuniemi, Pauliina
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
Saved in:
7
Industrial branding in the digital age
Lipiäinen, Heini Sisko
;
Karjaluoto, Heikki
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 733-741
Persistent link: https://www.econbiz.de/10011382403
Saved in:
8
What drives travelers' adoption of user-generated content? : a literature review
Ukpabi, Dandison C.
;
Karjaluoto, Heikki
- In:
Tourism management perspectives : TMP
28
(
2018
),
pp. 251-273
Persistent link: https://www.econbiz.de/10011942716
Saved in:
9
Mobile advertising framework : format, location and context
Aslam, Bilal
;
Karjaluoto, Heikki
- In:
Business intelligence and analytics in small and medium …
,
(pp. 53-74)
.
2020
Persistent link: https://www.econbiz.de/10012161786
Saved in:
10
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
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