Narrow search
Showing 1 - 8 of 8
Cover Image
Evaluation and decision making in social media marketing
Keegan, Brendan James; Rowley, Jennifer - In: Management decision : MD 55 (2017) 1, pp. 15-31
Persistent link: https://www.econbiz.de/10011627226
Cover Image
Social media data in digital placemaking
Keegan, Brendan James; Schifanella, Rossano - In: The SAGE handbook of social media marketing, (pp. 221-232). 2022
Persistent link: https://www.econbiz.de/10013368573
Cover Image
Young people's use of online social networking sites : uses and gratifications perspective
Dunne, Áine; Lawlor, Margaret-Anne; Rowley, Jennifer - In: Journal of research in interactive marketing : … 4 (2010) 1, pp. 46-58
Persistent link: https://www.econbiz.de/10003982766
Cover Image
Brand presence in digital space
Rowley, Jennifer; Edmundson-Bird, David - In: Journal of electronic commerce in organizations : the … 11 (2013) 1, pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Cover Image
Towards a model of the pace brand web
Hanna, Sonya; Rowley, Jennifer - In: Tourism management : research, policies, practice 48 (2015), pp. 100-112
Persistent link: https://www.econbiz.de/10010508433
Cover Image
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint; Rowley, Jennifer - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Cover Image
Social media brand building strategies in B2B companies
Cawsey, Timothy; Rowley, Jennifer - In: Marketing intelligence & planning 34 (2016) 6, pp. 754-776
Persistent link: https://www.econbiz.de/10011571179
Cover Image
Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne; Dunne, Áine; Rowley, Jennifer - In: European journal of marketing : EJM 50 (2016) 11, pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459