Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Adopters and non‐adopters of i...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social web
Consumer behaviour
83,591
Konsumentenverhalten
80,463
Greece
11,611
Griechenland
10,361
Theorie
10,059
Theory
10,039
Relationship marketing
9,241
Beziehungsmarketing
9,190
Brand management
7,620
Markenführung
7,569
Brand image
6,769
Markenimage
6,724
Customer satisfaction
5,800
Online retailing
5,655
Online-Handel
5,652
Kundenzufriedenheit
5,616
USA
5,006
Social Web
4,866
United States
4,815
Online-Marketing
4,594
Internet marketing
4,589
Service quality
4,538
Dienstleistungsqualität
4,476
Deutschland
4,411
Brand
4,357
Markenartikel
4,339
Germany
4,275
Einzelhandel
4,216
Retail trade
4,189
Electronic Commerce
3,678
Werbewirkung
3,644
Advertising effects
3,621
Market segmentation
3,599
Verbraucherverhalten
3,589
E-commerce
3,573
Experiment
3,433
Emotion
3,262
Marktsegmentierung
3,216
Advertising
3,072
more ...
less ...
Online availability
All
Undetermined
2,889
Free
837
Type of publication
All
Article
4,130
Book / Working Paper
736
Type of publication (narrower categories)
All
Article in journal
3,856
Aufsatz in Zeitschrift
3,856
Aufsatz im Buch
271
Book section
271
Graue Literatur
108
Non-commercial literature
108
Hochschulschrift
78
Arbeitspapier
76
Working Paper
76
Conference paper
43
Konferenzbeitrag
43
Collection of articles of several authors
40
Sammelwerk
40
Aufsatzsammlung
38
Thesis
36
Konferenzschrift
19
Collection of articles written by one author
11
Sammlung
11
Case study
10
Fallstudie
10
Lehrbuch
5
Conference proceedings
2
Festschrift
2
Guidebook
2
Ratgeber
2
Reprint
2
Textbook
2
Amtsdruckschrift
1
Government document
1
Statistics
1
Statistik
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
4,741
German
128
Polish
1
Author
All
Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
14
Hollebeek, Linda D.
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Gázquez-Abad, Juan Carlos
11
Law, Chun Hung Roberts
11
Rita, Paulo
11
Veloutsou, Cleopatra
11
Casaló, Luis V.
10
Ranfagni, Silvia
10
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Rather, Raouf Ahmad
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Antoniadis, Ioannis
7
Bilgihan, Anil
7
Conduit, Jodie
7
Dessart, Laurence
7
Hazari, Sunil
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Schweidel, David A.
7
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
12
IGI Global
5
American Marketing Association
3
De Gruyter Oldenbourg
2
Edward Elgar Publishing
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Business Intelligence and Modelling <9., 2021, Athen>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Springer International Publishing
1
more ...
less ...
Published in...
All
Journal of business research : JBR
216
Journal of retailing and consumer services
171
International journal of internet marketing and advertising : IJIMA
106
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
45
International journal of electronic marketing and retailing : IJEMR
43
Psychology & marketing
43
The journal of brand management : an international journal
40
International journal of consumer studies
39
International journal of hospitality management
37
International journal of technology marketing : IJTMkt
37
Journal of electronic commerce research : JECR
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of management information systems : JMIS
36
Electronic commerce research
35
Marketing intelligence & planning
34
Cogent business & management
33
Information systems research : ISR
32
Journal of marketing
32
International journal of business information systems : IJBIS
31
Journal of marketing management : MM
31
Tourism management : research, policies, practice
31
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Young consumers : insight and ideas for responsible marketers
28
Journal of strategic marketing
27
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
International journal of e-business research : an official publication of the Information Resources Management Association
23
more ...
less ...
Source
All
ECONIS (ZBW)
4,866
Showing
1
-
10
of
4,866
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A picture is worth a thousand words : segmenting consumers by Facebook profile images
Vilnai-Yavetz, Iris
;
Tifferet, Sigal
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 53-69
Persistent link: https://www.econbiz.de/10011422797
Saved in:
2
Segmenting consumer reactions to social network marketing
Campbell, Colin
;
Ferraro, Carla
;
Sands, Sean
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
Saved in:
3
Developing a motivation-based
segmentation
typology of Facebook users
Shao, Wei
;
Ross, Mitchell
;
Grace, Debra
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1071-1086
Persistent link: https://www.econbiz.de/10011447956
Saved in:
4
Mobile instant messaging apps as an opportunity for a conversational approach to marketing : a
segmentation
study
Lo Presti, Letizia
;
Maggiore, Giulio
;
Marino, Vittoria
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1432-1448
Persistent link: https://www.econbiz.de/10013400120
Saved in:
5
Customers' expectations for next generation internet banking
Seetharaman, Arumugam
;
Singhal, Saurabh
;
Galdhar, Pankaj
; …
- In:
Journal of information & knowledge management : JIKM
15
(
2016
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10011566565
Saved in:
6
Trust and digital privacy : willingness to disclose personal information to banking chatbot services
Lappeman, James
;
Marlie, Siddeeqah
;
Johnson, Tamryn
; …
- In:
Journal of financial services marketing
28
(
2023
)
2
,
pp. 337-357
Persistent link: https://www.econbiz.de/10014326884
Saved in:
7
Investigation of generational differences in advertising behaviour and fake news perception among Facebook users
Hazari, Sunil
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 20-47
Persistent link: https://www.econbiz.de/10014318180
Saved in:
8
Who's behind the screen? : segmenting social venture consumers through social media usage
Chung, Te-Lin
;
Anaza, Nwamaka
;
Park, Joohyung
; …
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 288-295
Persistent link: https://www.econbiz.de/10011434187
Saved in:
9
The effects of cultural distance on online brand popularity
Kim, Moon-Yong
;
Moon, Sangkil
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
Saved in:
10
Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation
So, Kevin Kam Fung
;
Wei, Wei
;
Martin, Drew
- In:
Journal of business research : JBR
129
(
2021
),
pp. 474-483
Persistent link: https://www.econbiz.de/10012509683
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
