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Social marketing: implications...
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Social web
Marketing management
16,331
Marketingmanagement
16,293
Marketing
3,442
Consumer behaviour
2,978
Konsumentenverhalten
2,805
Theory
2,264
Theorie
2,259
Relationship marketing
1,953
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1,892
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1,723
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1,607
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1,597
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1,475
Social marketing
1,464
USA
1,429
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1,395
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1,364
Social Marketing
1,245
Online-Marketing
1,213
Internet marketing
1,197
Strategisches Management
1,112
Firm performance
1,067
Unternehmenserfolg
1,065
Innovation
996
Strategic management
908
SME
829
KMU
825
International marketing
802
Social Web
777
Internationales Marketing
737
Advertising
702
Marktforschung
687
Werbung
666
Brand image
640
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620
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612
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573
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Adeola, Ogechi
5
Haenlein, Michael
5
Hinson, Robert
5
Ozuem, Wilson
5
Ryan, Damian
5
Karjaluoto, Heikki
4
Mero, Joel
4
Milne, George R.
4
Pakura, Stefanie
4
Rudeloff, Christian
4
Agnihotri, Raj
3
Barger, Victor A.
3
Chan-Olmsted, Sylvia M.
3
Dennis, Charles
3
Evans, Dave
3
Harris, Lisa
3
Hollebeek, Linda D.
3
Kaplan, Andreas M.
3
Klepek, Martin
3
Spann, Martin
3
Swani, Kunal
3
Valos, Michael J.
3
Acikgoz, Fulya
2
Almeida, Marcos Inácio Severo de
2
Alves, Helena
2
Anning-Dorson, Thomas
2
Araujo, Theo
2
Arnone, Laurent
2
Assaf, A. Georges
2
Bang, Nguyen
2
Baptista, Nuno
2
Barlow, Mike
2
Bauer, Hans H.
2
Brennan, Bernie
2
Brown, Brian P.
2
Bryant, Melchior D.
2
Burton, Suzan
2
Buttle, Francis A.
2
Camilleri, Mark Anthony
2
Cartwright, Severina
2
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Books on Demand GmbH <Norderstedt>
3
Edward Elgar Publishing
2
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
American Marketing Association
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
IGI Global
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
Palgrave Macmillan <Firma>
1
Primary Research Group <New York, NY>
1
Springer Fachmedien Wiesbaden
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
epubli GmbH
1
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Journal of business research : JBR
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
International journal of internet marketing and advertising : IJIMA
17
Industrial marketing management : the international journal for industrial and high-tech firms
13
Business horizons
10
Springer eBook Collection
10
The journal of business & industrial marketing
10
Journal of marketing communications
7
Journal of marketing management : MM
7
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
Marketing intelligence & planning
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Journal of internet commerce
6
Journal of promotion management : innovations in planning and applied research
6
Digitale Kommunikation
5
International journal of advertising : the review of marketing communications
5
Journal of marketing
5
Journal of social marketing : JSOCM
5
The journal of brand management : an international journal
5
Young consumers : insight and ideas for responsible marketers
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Cogent business & management
4
European journal of marketing : EJM
4
International journal of technology marketing : IJTMkt
4
International review on public and non-profit marketing
4
Journal of advertising research
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of nonprofit & public sector marketing
4
Journal of open innovation : technology, market, and complexity
4
Journal of retailing and consumer services
4
Web 2.0 : neue Perspektiven für Marketing und Medien
4
Analyzing the strategic role of social networking in firm growth and productivity
3
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
European research studies
3
Global journal of business research : GJBR
3
Handbook of research on integrating social media into strategic marketing
3
Information systems research : ISR
3
International journal of advertising : the quarterly review of marketing communications
3
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ECONIS (ZBW)
777
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1
Consumer responses to brand communications involving COVID-19
Hesse, Andreas
;
Niederle, Franziska
;
Schön, Laura
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
17/18
,
pp. 1783-1814
Persistent link: https://www.econbiz.de/10013206276
Saved in:
2
Building social translucence in a crowdsourcing process : a case study of Miui.com
Zhang, Sixuan
;
Pan, Shan L.
;
Ouyang, Taohua
- In:
Information & management : the internat. journal of …
57
(
2020
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012168980
Saved in:
3
Communication management of start-ups : an empirical analysis of entrepreneurs' communication and
networking
success on Facebook
Pakura, Stefanie
;
Rudeloff, Christian
; …
- In:
International journal of entrepreneurial venturing : IJEV
12
(
2020
)
5
,
pp. 459-489
Persistent link: https://www.econbiz.de/10012509576
Saved in:
4
Strategisches Multi-Channel-Management & Social Media im CRM : Entwicklung einer ganzheitlichen Multi-Channel-Management-Strategie inklusive Social Media
Margraf, Sandra
-
2011
Persistent link: https://www.econbiz.de/10014009109
Saved in:
5
Competing voices : marketing and counter-marketing alcohol on Twitter
Burton, Suzan
;
Dadich, Ann
;
Soboleva, Alena
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10009762020
Saved in:
6
Using Web 2.0 for health promotion and social marketing efforts : lessons learned from Web 2.0 experts
Dooley, Jennifer Allyson
;
Jones, Sandra C.
;
Iverson, Don
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 178-196
Persistent link: https://www.econbiz.de/10010398944
Saved in:
7
Religiosity and digital piracy : an empirical examination
Casidy, Riza
;
Phau, Ian
;
Lwin, Michael
- In:
Services marketing quarterly
37
(
2016
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011452121
Saved in:
8
Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross
;
Jones, Sandra
;
Barrie, Lance
;
Gilchrist, Heidi
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
Saved in:
9
The multi-actor perspective of engagement on social media
Shawky, Sara
;
Kubacki, Krzysztof
;
Dietrich, Timo
; …
- In:
International journal of market research
64
(
2022
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10012794295
Saved in:
10
Promoting social change : assessing how twitter was used to reduce drunk driving behaviours over New Year's Eve
Shaw, Alan
- In:
Journal of promotion management : innovations in …
27
(
2021
)
3
,
pp. 441-463
Persistent link: https://www.econbiz.de/10012440346
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