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The dimensionality of fashion-brand experience : aligning consumer-based brand equity approach

Kim, HaeJung - In: Journal of fashion marketing and management 16 (2012) 4, pp. 418-441

Persistent link: https://www.econbiz.de/10009667828

The effects of technology self efficacy and innovativeness on consumer mobile data service adoption between American and Korean consumers

Yang, Kiseol - In: Journal of international consumer marketing 22 (2010) 2, pp. 117-127

Persistent link: https://www.econbiz.de/10003986193

Comparison of benefits of radio frequency identification : implications for business strategic performance in the US and Korean retailers

Kim, Eun Young; Ko, Eunju; Kim, HaeJung; Koh, Chang E. - In: Industrial marketing management : the international … 37 (2008) 7, pp. 797-806

Persistent link: https://www.econbiz.de/10003781845

Co-marketing alliances between heterogeneous industries : examining perceived match-up effects in product brand and alliance levels

Ahn, SooKyoung; Kim, HaeJung; Forney, Judith A. - In: Journal of retailing and consumer services 16 (2009) 6, pp. 477-485

Persistent link: https://www.econbiz.de/10003906201

Fashion collaboration or collision? : examining the match-up effect in co-marketing alliances

Ahn, SooKyoung; Kim, HaeJung; Forney, Judith A. - In: Journal of fashion marketing and management 14 (2010) 1, pp. 6-20

Persistent link: https://www.econbiz.de/10003958634

Green leather for ethical consumers in China and Korea : facilitating ethical consumption with value-belief-attitude logic

Jung, Hye Jung; Kim, HaeJung; Oh, Kyung Wha - In: Journal of business ethics : JOBE 135 (2016) 3, pp. 483-502

Persistent link: https://www.econbiz.de/10011498559

The effects of consumer perceived value and subjective norm on mobile data service adoption between American and Korean consumers

Yang, Kiseol; Jolly, Laura D. - In: Journal of retailing and consumer services 16 (2009) 6, pp. 502-508

Persistent link: https://www.econbiz.de/10003906229

Online retailer reputation and consumer response : examining cross cultural differences

Kim, Jiyoung; Yang, Kiseol; Kim, Bu Yong - In: International journal of retail & distribution management 41 (2013) 9, pp. 688-705

Persistent link: https://www.econbiz.de/10009788895

The dimensionality of fashion‐brand experience

Kim, HaeJung - In: Journal of Fashion Marketing and Management: An … 16 (2012) 4, pp. 418-441

Purpose – This study aims to understand the multifaceted fashion‐brand experience. By identifying the constructs and conceptualizing the building process of fashion‐brand experience, this study also aims to demonstrate the cognitive, affective, and behavioral brand experience dimensions in...

Persistent link: https://www.econbiz.de/10014868153

Online retailer reputation and consumer response: examining cross cultural differences

Kim, Jiyoung; Yang, Kiseol; Yong Kim, Bu - In: International Journal of Retail & Distribution Management 41 (2013) 9, pp. 688-705

Purpose – The purpose of this study is to investigate cross cultural differences in the impact of online retailer reputation and retail quality on consumers' emotional and cognitive (i.e. perceived risk) reactions, which lead to purchase intention, based on stimulus‐organism‐response...

Persistent link: https://www.econbiz.de/10014804239