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The application of categorization and stereotype content theories to country of origin image : Vietnamese perceptions towards Korean wave brands

Lee, Hyeri; Chae, Myung-Su; Lew, Yong Kyu - In: Asia Pacific business review 26 (2020) 3, pp. 336-361

Persistent link: https://www.econbiz.de/10012258812

Can experiences with a country's foods improve images of that country?

Jo, Myung-soo; Kim, Chang-soo - In: Journal of global marketing 27 (2014) 1, pp. 46-57

Persistent link: https://www.econbiz.de/10010346496

Integrating country of origin, brand image and halal product knowledge : the case of the South Korean skincare in Indonesia

Mahri, A. Jajang W.; Juliana, Juliana; Monoarfa, Hilda; … - In: Journal of Islamic marketing 15 (2024) 1, pp. 244-259

Persistent link: https://www.econbiz.de/10014451927

Effects of country-of-manufacture and brand image on Korean consumers' purchase intention

Chung, Jae-eun; Pysarchik, Dawn Thorndike; Hwang, Sun-jin - In: Journal of global marketing 22 (2009) 1, pp. 21-41

Persistent link: https://www.econbiz.de/10003857665

Cultural appropriation and the country of origin effect

Suh, Yong Gu; Hur, Jungyun; Davies, Gary - In: Journal of business research : JBR 69 (2016) 8, pp. 2721-2730

Persistent link: https://www.econbiz.de/10011506826

The effects of likability of Korean celebrities, dramas, and music on preferences for Korean restaurants : a mediating effect of a country image of Korea

Lee, Bumjun; Ham, Sunny; Kim, Donghoon - In: International journal of hospitality management 46 (2015), pp. 200-212

Persistent link: https://www.econbiz.de/10011301964

The Effects of Likability of Korean Celebrities, Dramas, and Music on preferences for Korean Restaurants : A Mediating Effect of a Country Image of Korea

Lee, Bumjun - 2014

restaurants through a country image of Korea. In addition, the study compares the relative influences of three major segments of … Korean popular culture (Korean celebrities,Korean television dramas, and Korean popular music) on an image of Korea. A survey … celebrities had the most significant influence on a country image of Korea, followed by Korean television dramas, but likability …

Persistent link: https://www.econbiz.de/10013049864

Determinants of satisfaction with imported Asian pears in the US : moderating role of Korea's country image

Seo, Sunhee; Kim, Kawon Kathy; Im, Soo Yeon - In: International journal of emerging markets 18 (2023) 12, pp. 5861-5879

Persistent link: https://www.econbiz.de/10014461322

For love of country? : consumer ethnocentrism in China, South Korea, and the United States

Tsai, Wanhsiu Sunny; Yoo, Jinnie Jinyoung; Lee, Wei-Na - In: Journal of global marketing 26 (2013) 2, pp. 98-114

Persistent link: https://www.econbiz.de/10010189530

Does a food-themed TV drama affect perceptions of national image and intention to visit a country? : an empirical study of Korea TV drama

Kim, Seongseop; Kim, Miju; Agrusa, Jerome; Lee, Aejoo - In: Journal of travel and tourism marketing 29 (2012) 3/4, pp. 313-326

Persistent link: https://www.econbiz.de/10009571561

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