Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Soziales Netzwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The marketing effectiveness of...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Soziales Netzwerk
Social Web
20,725
Social web
20,694
Online-Marketing
13,216
Internet marketing
13,100
Consumer behaviour
9,035
Konsumentenverhalten
9,025
Hotel industry
6,592
Hotellerie
6,503
Viral marketing
4,911
Virales Marketing
4,891
Beziehungsmarketing
3,509
Relationship marketing
3,505
Electronic Commerce
3,422
E-commerce
3,228
Online-Handel
2,985
Online retailing
2,980
Brand management
2,750
Markenführung
2,749
Social network
2,382
Werbewirkung
2,343
Advertising effects
2,333
Internet
2,320
Advertising
1,983
Werbung
1,982
Social media
1,792
Digitalisierung
1,751
social media
1,705
Digitization
1,690
Marketingmanagement
1,675
Customer satisfaction
1,672
Markenimage
1,666
Kundenzufriedenheit
1,663
Brand image
1,658
Marketing management
1,656
USA
1,443
United States
1,428
Service quality
1,413
Dienstleistungsqualität
1,410
Deutschland
1,402
more ...
less ...
Online availability
All
Undetermined
1,092
Free
559
Type of publication
All
Article
1,813
Book / Working Paper
749
Journal
1
Type of publication (narrower categories)
All
Article in journal
1,618
Aufsatz in Zeitschrift
1,618
Aufsatz im Buch
193
Book section
193
Graue Literatur
171
Non-commercial literature
171
Arbeitspapier
141
Working Paper
141
Hochschulschrift
51
Collection of articles of several authors
41
Sammelwerk
41
Ratgeber
34
Thesis
34
Guidebook
31
Case study
27
Conference paper
27
Fallstudie
27
Konferenzbeitrag
27
Aufsatzsammlung
24
Collection of articles written by one author
8
Lehrbuch
8
Sammlung
8
Textbook
6
Dissertation u.a. Prüfungsschriften
3
Glossar enthalten
3
Glossary included
3
Konferenzschrift
3
Conference proceedings
2
Mehrbändiges Werk
2
Multi-volume publication
2
Advisory report
1
Amtliche Publikation
1
Fallstudiensammlung
1
Festschrift
1
Forschungsbericht
1
Gutachten
1
Handbook
1
Handbuch
1
Reprint
1
more ...
less ...
Language
All
English
2,353
German
211
Polish
2
Author
All
Kuchler, Theresa
16
Stroebel, Johannes
16
Sabatini, Fabio
12
Van Den Bulte, Christophe
11
Bailey, Michael
10
Whinston, Andrew B.
9
Zenou, Yves
9
Carley, Kathleen M.
8
Gaudeul, Alexia
8
Sarracino, Francesco
8
Cao, Ruiqing
7
Gloor, Peter A.
7
Nobre, Helena
7
Warkentin, Merrill
7
Buxmann, Peter
6
Campbell, Arthur
6
Fang, Xiao
6
Kane, Gerald C.
6
Katz, Matthew
6
Li, Yung-Ming
6
Pantano, Eleonora
6
Qiu, Liangfei
6
Russel, Dominic
6
Yang, Fiona X.
6
Zhou, Junjie
6
Acemoglu, Daron
5
Bai, Xue
5
Bannour, Karim-Patrick
5
Chen, Xi
5
Chen, Ying-Ju
5
Colladon, Andrea Fronzetti
5
De Meyer, Bernard
5
Di Pietro, Loredana
5
Giannetti, Caterina
5
Grabs, Anne
5
Hinz, Oliver
5
Horak, Sven
5
Iyengar, Radha
5
Korzynski, Pawel
5
Leonardi, Paul M.
5
more ...
less ...
Institution
All
IGI Global
15
Springer Fachmedien Wiesbaden
9
National Bureau of Economic Research
6
Friedrich-Schiller-Universität Jena
3
Nomos Verlagsgesellschaft
2
Springer-Verlag GmbH
2
Bayerische Landeszentrale für Neue Medien
1
Christian-Albrechts-Universität zu Kiel
1
Deutsche Universität für Verwaltungswissenschaften Speyer
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fraunhofer-Institut für Offene Kommunikationssysteme FOKUS
1
Innovators Club
1
Kanada / Department of Northern Affairs and National Resources
1
Katolicki Uniwersytet Lubelski / Katedra Mikrostruktur Społecznych i Współczesnych Teorii Socjologicznych
1
Kongress der Sozialwirtschaft <10., 2017, Magdeburg>
1
Kongress der Sozialwirtschaft e.V.
1
National Museum of Canada
1
RWTH Aachen
1
Rheinwerk Verlag
1
Uni-Taschenbücher GmbH
1
University of Hong Kong / School of Economics and Finance
1
Università degli Studi di Milano / Dipartimento di Economia Politica e Aziendale
1
Universität Ulm
1
VNR Verlag für die Deutsche Wirtschaft AG
1
Verlag Franz Vahlen
1
more ...
less ...
Published in...
All
Journal of business research : JBR
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
Technological forecasting & social change : an international journal
46
Management science : journal of the Institute for Operations Research and the Management Sciences
27
Journal of management information systems : JMIS
23
International journal of business information systems : IJBIS
22
International journal of networking and virtual organisations : IJNVO
21
SpringerLink / Bücher
21
Electronic commerce research
20
International journal of hospitality management
20
Information systems research : ISR
19
International journal of internet marketing and advertising : IJIMA
17
Management information systems : mis quarterly
16
Journal of retailing and consumer services
15
Journal of organizational computing and electronic commerce
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Computational & mathematical organization theory
13
Electronic commerce research and applications
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Cogent business & management
11
Working paper
11
Journal of electronic commerce research : JECR
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of marketing
10
MIS quarterly
10
Tourism management : research, policies, practice
10
Business horizons
9
CESifo working papers
9
Decision support systems : DSS ; the international journal
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of global information management
9
Journal of marketing management : MM
9
Information technology and management
8
Journal of internet commerce
8
Journal of knowledge management
8
Journal of marketing communications
8
Journal of marketing research : JMR
8
Research
8
Technology analysis & strategic management
8
more ...
less ...
Source
All
ECONIS (ZBW)
2,510
USB Cologne (EcoSocSci)
51
BASE
1
OLC EcoSci
1
Showing
1
-
10
of
2,563
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
International journal of hospitality management
49
(
2015
),
pp. 28-36
Persistent link: https://www.econbiz.de/10011377610
Saved in:
2
Perceptions on online reputation management in tourism industry (the case of a Romanian hotel)
Capatina, Alexandru
;
Schin, George Cristian
- In:
Journal of management research
9
(
2017
)
2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011671558
Saved in:
3
An integrative apporach to
eWOM
and marketing communications
Weisfeld-Spolter, Suri
;
Sussan, Fiona
;
Gauld, Stephen
- In:
Corporate communications : an international journal
19
(
2014
)
3
,
pp. 260-274
Persistent link: https://www.econbiz.de/10010400801
Saved in:
4
The more the better? : exploring the effects of reviewer social networks on online reviews
Zhang, Jurui
;
Liu, Raymond R.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1667-1688
Persistent link: https://www.econbiz.de/10012178656
Saved in:
5
A new framework of electronic word-of-mouth in social networking sites : the system-based approach
Jami Pour, Mona
;
Lotfiyan, Zahra
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 48-70
Persistent link: https://www.econbiz.de/10012199990
Saved in:
6
How collectivistic values affect online word-of-mouth
Pezzuti, Todd
;
Leonhardt, James M.
- In:
International journal of market research
63
(
2021
)
4
,
pp. 436-453
Persistent link: https://www.econbiz.de/10012593923
Saved in:
7
Digital social capital and performance of initial coin offerings
Perez, Charles
;
Sokolova, Karina
;
Konate, Malick
- In:
Technological forecasting & social change : an …
152
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012234600
Saved in:
8
Recommendation matters : how does your social capital engage you in
eWOM
?
Baykal, Bilge
;
Hesapci Karaca, Özlem
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 691-707
Persistent link: https://www.econbiz.de/10013535920
Saved in:
9
Examining the effect of
eWOM
, social networking sites and value co-creation on purchase intention of cosmetic products in Malaysia
Asmat Nizam Abdul Talib
;
Shasikala Vadivalu
- In:
International journal of electronic business : IJEB
18
(
2023
)
4
,
pp. 418-443
Persistent link: https://www.econbiz.de/10014439813
Saved in:
10
Customer service : new rules for a social media world
Shankman, Peter
-
2011
Persistent link: https://www.econbiz.de/10009236195
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
