Narrow search
Showing 1 - 10 of 16,543
Cover Image
Differences between Instagram and Facebook sponsored posts for small hospitality businesses
Tanković, Ana Čuić; Prodan, Marina Perišić; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 8 (2022) 1, pp. 287-298
In today's age of technological advancement and rapid change, much of the communication takes place on social networks … communication between buyers and sellers. Advertising on social networks is relatively low, which is attractive to businesses …, especially smaller ones. This paper aims to study the differences between sponsored content ads on the social networks Facebook …
Persistent link: https://www.econbiz.de/10014308323
Cover Image
Susceptibility and influence in social media word-of-mouth
Claussen, Jörg; Engelstätter, Benjamin; Ward, Michael R. - 2014
Peer influence through word-of-mouth (WOM) plays an important role in many information systems but identification of causal effects is challenging. We identify causal WOM effects in the empirical setting of game adoption in a social network for gamers by exploiting differences in individuals’...
Persistent link: https://www.econbiz.de/10010467832
Cover Image
Online cheaters : profiles and motivations of internet users who falsify their data online
Sáez-Ortuño, Laura; Coll, Santiago Forgas; … - In: Journal of innovation & knowledge : JIK 8 (2023) 2, pp. 1-12
The digital environment, which includes the Internet and social networks, is propitious for digital marketing. However, the collection, filtering and analysis of the enormous, constant flow of information on social networks is a major challenge for both academics and practitioners. The aim of...
Persistent link: https://www.econbiz.de/10014388517
Cover Image
Leveraging a luxury fashion brand through social media
Romão, Maria Teresa; Moro, Sérgio; Rita, Paulo; … - In: European research on management and business economics 25 (2019) 1, pp. 15-22
Facebook, with the number of video views, the positive emoticons, and the number of comments and shares explaining around 40 …
Persistent link: https://www.econbiz.de/10011956812
Cover Image
An integrative apporach to eWOM and marketing communications
Weisfeld-Spolter, Suri; Sussan, Fiona; Gauld, Stephen - In: Corporate communications : an international journal 19 (2014) 3, pp. 260-274
Persistent link: https://www.econbiz.de/10010400801
Cover Image
Communication management of start-ups : an empirical analysis of entrepreneurs' communication and networking success on Facebook
Pakura, Stefanie; Rudeloff, Christian; … - In: International journal of entrepreneurial venturing : IJEV 12 (2020) 5, pp. 459-489
Persistent link: https://www.econbiz.de/10012509576
Cover Image
Measuring and evaluating CSR information and involvement strategies on corporate Facebook pages
Amabile, Sara; Conte, Francesca; Vollero, Agostino; … - In: Italian journal of marketing : ITJM 2022 (2022) 3, pp. 341-369
Persistent link: https://www.econbiz.de/10013461644
Cover Image
Beliefs, attitudes, and behaviour towards marketing communication on social networks : the case of Central and Eastern European country
Tomše, Denis; Dumicic, Ksenija; Snoj, Boris - In: International journal of internet marketing and … 9 (2015) 4, pp. 286-302
Persistent link: https://www.econbiz.de/10011497472
Cover Image
Do Your Online Friends Make You Pay? A Randomized Field Experiment on Peer Influence in Online Social Networks - Online E-Companion Appendix
Bapna, Ravi - 2015
Demonstrating compelling causal evidence of the existence and strength of peer to peer influence has become the holy grail of modern research in online social networks. In these networks, it has been consistently demonstrated that user characteristics and behavior tend to cluster both in space...
Persistent link: https://www.econbiz.de/10013032424
Cover Image
Advertising in Social Networks
Pustylnick, Igor - 2014
The advertising efforts in social networks grow every year. Since their appearance in the late 1990s Social Network Web Sites were considered as a uniform group. The only differentiation factors were the number of users and the amount of traffic passed through the site. This paper classifies the...
Persistent link: https://www.econbiz.de/10014174645