Narrow search
Showing 1 - 10 of 2,573
Cover Image
Customer engagement behaviour in online social networks : the Facebook perspective
Bitter, Sofie; Grabner-Kräuter, Sonja; Breitenecker, … - In: International journal of networking and virtual … 14 (2014) 1/2, pp. 197-220
Persistent link: https://www.econbiz.de/10011282837
Cover Image
User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine; Eijkeren, Anouk van - In: International journal of business environment : IJBE 8 (2016) 3, pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
Cover Image
Social dynamics oscillating between the real and virtual world : predicting consumer choices and company profitability from field experiments and computational simulation models
Hildebrand, Christian - 2012
Soziale Interaktionen haben einen wesentlichen Einfluss auf die von Konsumenten präferierten Marken, ihre Kaufentscheidungen, auf die empfundenen Emotionen während des Kaufprozesses sowie zukünftige Konsumabsichten. Gleichwohl beschränken sich diese Interaktionen nicht nur auf die reale...
Persistent link: https://www.econbiz.de/10009664307
Cover Image
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet; Packard, Grant; Pattabhiramaiah, Adithya - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Cover Image
What makes online content viral? : the contingent effects of hub users versus non-hub users on social media platforms
Wang, Qingliang; Miao, Fred; Tayi, Giri Kumar; Xie, En - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1005-1026
Persistent link: https://www.econbiz.de/10012153429
Cover Image
How posting in social networks affects employee-based brand equity
Hesse, Andreas; Schmidt, Holger J.; Bosslet, Ronja; … - In: European journal of marketing 56 (2022) 7, pp. 1907-1925
Persistent link: https://www.econbiz.de/10013352656
Cover Image
Examining the effect of eWOM, social networking sites and value co-creation on purchase intention of cosmetic products in Malaysia
Asmat Nizam Abdul Talib; Shasikala Vadivalu - In: International journal of electronic business : IJEB 18 (2023) 4, pp. 418-443
Persistent link: https://www.econbiz.de/10014439813
Cover Image
The impact of sharing mechanism design on content sharing in online social networks
Heimbach, Irina; Hinz, Oliver - In: Information systems research : ISR 29 (2018) 3, pp. 592-611
Persistent link: https://www.econbiz.de/10011929231
Cover Image
Follow me! : erfolgreiches Social Media Marketing mit Facebok, Twitter und Co.; [neu: mit aktuellen Rechtstipps und Marketing-Takeaways]
Grabs, Anne; Bannour, Karim-Patrick; Vogl, Elisabeth - 2014 - 3., aktual. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014007847
Cover Image
Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev - In: International journal of business excellence 6 (2013) 5, pp. 624-634
Persistent link: https://www.econbiz.de/10010231592