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Online information quality as determinant of perceived risk reduction in e-commerce : an application to apparel virtual stores
Aldás-Manzano, Joaquín; Currás-Pérez, Rafael; Sanz … - In: International journal of internet marketing and … 6 (2011) 4, pp. 352-372
Persistent link: https://www.econbiz.de/10009488626
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The role of parasocial interaction and teleparticipation on teleshopping behaviour
Currás-Pérez, Rafael; Miquel-Romero, María José; … - In: Breaking new ground in theory and practice, (pp. 193-215). 2011
Persistent link: https://www.econbiz.de/10009380732
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Explaining consumer acceptance of mobile competitions and prize draws
Currás-Pérez, Rafael; Ruiz Mafe, Carla; Sanz Blas, Silvia - In: International journal of internet marketing and … 6 (2011) 4, pp. 315-332
Persistent link: https://www.econbiz.de/10009488628
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Corporate social responsibility communications: image and identification with the company as antecedents of consumer behavior
Currás-Pérez, Rafael - In: International review on public and nonprofit marketing … 5 (2008) 2, pp. 193-194
Persistent link: https://www.econbiz.de/10003779403
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Business-to-business e-commerce adoption and perceived benefits : evidence from small and medium Spanish enterprises
Bigné Alcañiz, J. Enrique; Aldás-Manzano, Joaquín; … - In: International journal of electronic business 7 (2009) 6, pp. 599-624
Persistent link: https://www.econbiz.de/10003916885
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The role of self-definitional principles in consumer identification with a socially responsible company
Currás-Pérez, Rafael; Bigné Alcañiz, J. Enrique; … - In: Journal of business ethics : JOBE 89 (2009) 4, pp. 547-564
Persistent link: https://www.econbiz.de/10003914243
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Events and networking in tourism marketing destinations : the America's Cup case study
Gnoth, Juergen; Andreu, Luisa; Currás-Pérez, Rafael - In: Globalism and regional economy, (pp. 89-111). 2014
Persistent link: https://www.econbiz.de/10010204519
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Effects of dissatisfaction in tourist services : the role of anger and regret
Sánchez, Isabel; Currás-Pérez, Rafael - In: Tourism management : research, policies, practice 32 (2011) 6, pp. 1397-1406
Persistent link: https://www.econbiz.de/10009270555
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Dual nature of cause-brand fit : influence on corporate social responsibility consumer perception
Bigné Alcañiz, J. Enrique; Currás-Pérez, Rafael; … - In: European journal of marketing : EJM 46 (2012) 3/4, pp. 575-594
Persistent link: https://www.econbiz.de/10009535660
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Factors contributing brand attitude in advergames : entertainment and irritation
Martí-Parreño, José; Aldas-Manzano, Joaquín; … - In: The journal of brand management : an international journal 20 (2012/13) 5, pp. 374-388
Persistent link: https://www.econbiz.de/10009741809