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Sports business unplugged : leadership challenges from the world of sports
Burton, Rick; O'Reilly, Norm - 2016 - First edition
Persistent link: https://www.econbiz.de/10011485798
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Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana; Patry, Philippe; Séguin, Benoit; … - In: International journal of sport management and marketing … 19 (2019) 3/4, pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
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The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John; O'Reilly, Norm; Cakmak, Erdinc; Heslop, … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
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Servicing in sponsorship : a best-worst scaling empirical analysis
O'Reilly, Norm; Huybers, Twan - In: Journal of sport management : the official journal of … 29 (2015) 2, pp. 155-169
Persistent link: https://www.econbiz.de/10010526500
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Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John; O'Reilly, Norm; Heslop, Louise A. - In: Marketing intelligence & planning 33 (2015) 2, pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
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Risk management in sports sponsorship : application to human mortality risk
O'Reilly, Norm; Foster, George - In: International journal of sports marketing & sponsorship 10 (2008/09) 1, pp. 45-62
Persistent link: https://www.econbiz.de/10003788529
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Sponsorship practice at the small business level : an applied perspective
Zinger, J. Terence; O'Reilly, Norm - In: Contemporary microenterprise : concepts and cases, (pp. 234-246). 2010
Persistent link: https://www.econbiz.de/10008698472
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The role of mega-sports event interest in sponsorship and ambush marketing attitudes
MacIntosh, Eric W.; Nadeau, John; Séguin, Benoit; … - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 1, pp. 43-52
Persistent link: https://www.econbiz.de/10009531609
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Leveraging sponsorship : the activation ratio
O'Reilly, Norm; Horning, Denyse Lafrance - In: Sport management review 16 (2013) 4, pp. 424-437
Persistent link: https://www.econbiz.de/10010239254
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Corporate support : a corporate social responsibility alternative to traditional event sponsorship
Séguin, Benoit; Parent, Milena M.; O'Reilly, Norm - In: International journal of sport management and marketing … 7 (2010) 3/4, pp. 202-222
Persistent link: https://www.econbiz.de/10003972951