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~subject:"Sponsoring"
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Sponsoring
Tacit knowledge
940
Implizites Wissen
769
Knowledge management
626
Wissensmanagement
565
Knowledge transfer
434
Wissenstransfer
417
tacit knowledge
228
Knowledge
210
Wissen
206
Learning organization
153
Lernende Organisation
153
Motorsport
140
Innovation
113
Theorie
103
Theory
102
USA
70
Innovationsmanagement
67
United States
67
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66
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54
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47
explicit knowledge
41
Arbeitsgruppe
40
Team
40
Professional sports
37
Profisport
37
Western countries
35
Westliche Staaten
35
Competitive advantage
34
Sponsorship
34
Wettbewerbsvorteil
33
knowledge management
33
Knowledge sharing
32
Deutschland
31
Firm performance
31
Germany
31
Sportmarketing
31
Sports marketing
31
Unternehmenserfolg
31
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English
27
German
7
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Cobbs, Joe
4
DeGaris, Larry
4
Jensen, Jonathan A.
4
Cobbs, Joe B.
3
Rotthoff, Kurt W.
3
Depken, Craig A.
2
Groothuis, Jana D.
2
Groothuis, Peter A.
2
Groothuis, Peter Andrew
2
Hylton, Melissa
2
Kinney, Lance
2
Lucas, Christian
2
Tyler, B. David
2
Woisetschläger, David
2
Zengel, Michael
2
Albano, Benjamin
1
Beasley, Fred
1
Beissel, Adam S.
1
Braunstein, Jessica R.
1
Chan, Kwong
1
Connaughton, Daniel P.
1
Dodds, Mark
1
Eddy, Terry
1
Evans, Zachary
1
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1
Fuchs, Andreas
1
Gill, Matthew
1
Gilson, Richard L.
1
Hickman, Thomas M.
1
Ko, Yong Jae
1
Kudo, Masaki
1
Lawrence, Katherine E.
1
Levin, Aron M.
1
Maier, Markus
1
McDaniel, Stephen R.
1
Newman, Joshua I.
1
O'Connell, Jim
1
O'Roark, J. Brian
1
O'Rourke, Patrick K.
1
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1
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International journal of sports marketing & sponsorship
6
International journal of sport management and marketing : IJSMM
5
Applied Marketing Science / Angewandte Marketingforschung
2
Journal of advertising research
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Schriften des Europäischen Instituts für Sozioökonomie e.V.
2
Applied economics
1
Corporate brand and corporate reputation
1
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of sports economics
1
Research
1
Schriftenreihe Sportökonomie in Forschung und Praxis
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The journal of business & industrial marketing
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ECONIS (ZBW)
34
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1
Influences on sponsorship deals in
NASCAR
: indirect evidence from time on camera
Rotthoff, Kurt William
;
Depken, Craig A.
;
Groothuis, …
- In:
Applied economics
46
(
2014
)
19/21
,
pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
Saved in:
2
The influence of title sponsorships in sports events on stock price returns
Kudo, Masaki
;
Ko, Yong Jae
;
Walker, Matthew
; …
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 118-137
Persistent link: https://www.econbiz.de/10011289392
Saved in:
3
Interview with Jim O'Connell
O'Connell, Jim
;
Rines, Simon
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 163-168
Persistent link: https://www.econbiz.de/10003731332
Saved in:
4
Demographic and psychographic variables predicting
NASCAR
sponsor brand recall
Kinney, Lance
;
McDaniel, Stephen R.
;
DeGaris, Larry
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 169-179
Persistent link: https://www.econbiz.de/10003731338
Saved in:
5
Corporations brought to you by
NASCAR
: rhetorical identification through sponsorship
Gill, Matthew
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 180-192
Persistent link: https://www.econbiz.de/10003731341
Saved in:
6
NASCAR
fans' responses to current and former
NASCAR
sponsors: the effect of perceived group norms and fan identification
Levin, Aron M.
;
Beasley, Fred
;
Gilson, Richard L.
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 193-204
Persistent link: https://www.econbiz.de/10003731343
Saved in:
7
Inside BAM Racing: rethinking the sponsorship match-up process in "America's fastest-growing sport"
Braunstein, Jessica R.
;
Newman, Joshua I.
;
Beissel, Adam S.
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 219-233
Persistent link: https://www.econbiz.de/10003731350
Saved in:
8
A social identities perspective on the effects of corporate sport sponsorship on employees
Hickman, Thomas M.
;
Lawrence, Katherine E.
;
Ward, James C.
-
2009
Persistent link: https://www.econbiz.de/10003785213
Saved in:
9
Emotionale Aufladung einer Marke am Beispiel des Formel 1-Engagements der Toyota Motor Corporation
Fuchs, Andreas
;
Wendt, Patrick
;
Woisetschläger, David
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 239-256)
.
2007
Persistent link: https://www.econbiz.de/10003511643
Saved in:
10
What have you done for me lately? : performance and brand identification in
NASCAR
O'Roark, J. Brian
;
Wood, William C.
;
DeGaris, Larry
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10008650620
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