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~subject:"Sponsoring"
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Marketing analysis in sport bu...
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Sponsoring
Sports marketing
2,087
Sportmarketing
2,069
Profisport
1,021
Professional sports
1,020
Sport
898
Sports
851
Consumer behaviour
713
Konsumentenverhalten
710
Football
501
Fußball
501
Sportveranstaltung
473
Sportorganisation
468
Sport organization
465
Sport event
462
Sponsorship
447
Brand management
337
Markenführung
335
Markenimage
251
Brand image
250
Sportökonomik
205
Sports economics
201
Beziehungsmarketing
194
Relationship marketing
193
USA
169
Sportpolitik
167
Sport policy
166
United States
163
Deutschland
158
Germany
157
Werbewirkung
147
Advertising effects
145
Management
142
Social Web
130
Social web
130
Athletes
122
Sportler
122
Welt
117
World
117
Arbeitsgruppe
112
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Undetermined
172
Free
47
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Article
356
Book / Working Paper
87
Journal
3
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Article in journal
309
Aufsatz in Zeitschrift
309
Aufsatz im Buch
48
Book section
48
Graue Literatur
21
Non-commercial literature
21
Collection of articles of several authors
18
Sammelwerk
18
Hochschulschrift
13
Working Paper
11
Arbeitspapier
9
Case study
9
Fallstudie
9
Aufsatzsammlung
8
Thesis
8
Conference paper
3
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3
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3
Konferenzbeitrag
3
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2
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2
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2
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1
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1
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1
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English
359
German
82
French
4
Italian
1
Polish
1
Author
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Nufer, Gerd
17
Cornwell, T. Bettina
15
Jensen, Jonathan A.
14
Koronios, Konstantinos
11
Breuer, Christoph
8
Bühler, André W.
8
Biscaia, Rui
7
Grohs, Reinhard
7
Woisetschläger, David
7
Dimitropoulos, Panagiotis
6
Ntasis, Lazaros
6
Cobbs, Joe
5
Ko, Yong Jae
5
O'Reilly, Norm
5
Rumpf, Christopher
5
Santos, Manuel Alonso dos
5
Woratschek, Herbert
5
Backhaus, Christof
4
Bouchet, Adrien
4
Bruhn, Manfred
4
Bühler, André
4
Carrillat, François A.
4
Dalakas, Vassilis
4
Koenigstorfer, Joerg
4
Reisinger, Heribert
4
Schönberner, Jan
4
Thrassou, Alkis
4
Weeks, Clinton S.
4
Bee, Colleen
3
Boronczyk, Felix
3
Cobbs, Joe B.
3
Dees, Windy
3
Eddy, Terry
3
Gee, Sarah
3
Gröppel-Klein, Andrea
3
Itani, Maher N.
3
Kelly, Sarah J.
3
King, Jesse
3
Kwak, Dae Hee
3
Leng, Ho Keat
3
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Institution
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Fachhochschule Reutlingen / European School of Business
3
Athens Institute for Education and Research
2
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
Deutscher Sportökonomie-Kongress <6, 2008, Köln>
1
Edward Elgar Publishing
1
Heidelberger Sportbusiness-Forum <8, 2004, Heidelberg>
1
IGI Global
1
Institut für Automobilwirtschaft und Industrielle Produktion
1
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Published in...
All
International journal of sport management and marketing : IJSMM
33
International journal of sports marketing & sponsorship
32
Sport marketing quarterly : preferred journal of the Sport Marketing Association
31
Journal of sport management : the official journal of the North American Society of Sport Management
26
Sport management review
22
Journal of business research : JBR
20
European Sport management quarterly : ESMQ
18
European journal of marketing : EJM
11
The journal of business & industrial marketing
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
Journal of strategic marketing
7
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
International journal of advertising : the quarterly review of marketing communications
5
Sport, Business and Management : an international journal ; SBM
5
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
International journal of sport finance
3
Journal for global business advancement : JGBA
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Strategies in sports marketing : technologies and emerging trends
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
2
Asia Pacific journal of marketing and logistics
2
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
2
International journal of advertising : the review of marketing communications
2
Journal of advertising research
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of nonprofit & public sector marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
KCS-Schriftenreihe
2
Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
2
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
2
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
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Source
All
ECONIS (ZBW)
441
EconStor
3
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
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446
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1
Banning controversial sponsors : understanding equilibrium outcomes when sports sponsorships are viewed as two-sided matches
Yang, Yupin
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 593-615
Persistent link: https://www.econbiz.de/10011349903
Saved in:
2
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
3
Visual analytics of Twitter conversations about corporate sponsors of FC Barcelona and Juventus at the 2015 UEFA final
Jensen, Ricard W.
;
Limbu, Yam B.
;
Spong, Yasha
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
4
,
pp. 242-248
Persistent link: https://www.econbiz.de/10011482357
Saved in:
4
Capitalising on CSR-based partnerships in sports branding and sports sponsorship
Cortsen, Kenneth
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 75-97
Persistent link: https://www.econbiz.de/10011504055
Saved in:
5
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
Saved in:
6
Corporate sponsorship in college football : an fMRI study measuring the effectiveness of corporate branding across rival teams
Martin, David S.
;
Townsend, Kyle M.
;
Wang, Yun
; …
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
4
,
pp. 209-221
Persistent link: https://www.econbiz.de/10012254429
Saved in:
7
The effects of sponsorship on the promotion of sports events
Nuseir, Mohammed T.
- In:
International journal of business innovation and …
22
(
2020
)
2
,
pp. 191-207
Persistent link: https://www.econbiz.de/10012250900
Saved in:
8
Inferring corporate motives : how deal characteristics shape sponsorship perceptions
Woisetschläger, David
;
Backhaus, Christof
;
Cornwell, …
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 121-141
Persistent link: https://www.econbiz.de/10011749875
Saved in:
9
Sports marketing strategy in achieving the marketing objectives of the economic enterprise : a case study (Djezzy - fans of USMA club)
Ghezail, Mohammed Mouloud
;
Abdellah, Chaiech
;
Mohammed, …
- In:
International journal of economics, finance and …
5
(
2017
)
3
,
pp. 182-188
Persistent link: https://www.econbiz.de/10011749998
Saved in:
10
Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns
Nichols, Bridget Satinover
;
Cobbs, Joe
;
Raska, David
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
4
,
pp. 212-226
Persistent link: https://www.econbiz.de/10011635483
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