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Rejoinder to commentary on Chien, Cornwell, and Pappu (2010) : Advancing research on sponsorship portfolio effects

Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi - In: Journal of business research : JBR 65 (2012) 1, pp. 117-121

Persistent link: https://www.econbiz.de/10009549701

Sponsorship portfolio as a brand-image creation strategy

Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi - In: Journal of business research : JBR 64 (2011) 2, pp. 142-149

Persistent link: https://www.econbiz.de/10008839686

Investigating the impact of perceived nonprofit sponsorship engagement on prosocial behavior

Goh, Iris K. L.; Pappu, Ravi; Chien, P. Monica - In: Journal of business research : JBR 126 (2021), pp. 113-125

Persistent link: https://www.econbiz.de/10012494237

Corporate sponsorship as an image platform : understanding the roles of relationship fit and sponsor-sponsee similarity

Pappu, Ravi; Cornwell, T. Bettina - In: Journal of the Academy of Marketing Science 42 (2014) 5, pp. 490-510

Persistent link: https://www.econbiz.de/10010417561

There goes my hero again : sport scandal frequency and social identity driven response

Kelly, Sarah J.; Weeks, Clinton S.; Chien, P. Monica - In: Journal of strategic marketing 26 (2018) 1, pp. 56-70

Persistent link: https://www.econbiz.de/10011860426

Sport scandal and fan response : the importance of ambi-fans

Sun, Wanting; Chien, P. Monica; Weeks, Clinton S. - In: European Sport management quarterly : ESMQ 23 (2023) 3, pp. 700-721

Persistent link: https://www.econbiz.de/10014283294

State of the art and science in sponsorship-linked marketing

Cornwell, T. Bettina - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 41-55

Persistent link: https://www.econbiz.de/10003766363

Sponsorship in marketing : effective partnerships in sports, arts and events

Cornwell, T. Bettina - 2020 - 2nd edition

Persistent link: https://www.econbiz.de/10013180591

Less "sponsorship as advertising" and more sponsorship-linked marketing as authentic engagement

Cornwell, T. Bettina - In: Journal of advertising 48 (2019) 1, pp. 49-60

Persistent link: https://www.econbiz.de/10012201393

Sponsorship in marketing : effective partnerships in sports, arts and events

Cornwell, T. Bettina - 2020 - 2nd Edition

"Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned,...

Persistent link: https://www.econbiz.de/10012166431