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Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip; Pansari, Anita - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
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Media value methodology and global sport industries : football versus Formula One
Garcia-del-Barrio, Pedro - In: International journal of sport management and marketing … 18 (2018) 3, pp. 241-266
Persistent link: https://www.econbiz.de/10011884707
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Bowling for dollars : title sponsorship of college football bowls
Fizel, John L.; McNeil, Chris R. - In: Journal of sports economics 18 (2017) 2, pp. 162-181
Persistent link: https://www.econbiz.de/10011636920
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Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
Horch, Heinz-Dieter (ed.) - 2009
Persistent link: https://www.econbiz.de/10003849318
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An amalgam of sports & exercise research
Papanikos, Grēgorēs Th. (contributor) - 2006
Persistent link: https://www.econbiz.de/10003424150
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Sports marketing in America
Shank, Matthew D.; Lyberger, Mark R. - In: Marketing im Sport : Grundlagen, Trends und …, (pp. 485-510). 2011
Persistent link: https://www.econbiz.de/10008738185
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Finanzierung des Sports : Beiträge des 2. Kölner Sportökonomie-Kongresses
Horch, Heinz-Dieter (ed.) - 2002
Persistent link: https://www.econbiz.de/10001607469
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Management-Handbuch Sport-Marketing
Hermanns, Arnold (ed.) - 2001
Persistent link: https://www.econbiz.de/10001559653
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Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
Trosien, Gerhard (ed.); Haase, Henning (contributor) - 2001
Persistent link: https://www.econbiz.de/10001538988