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Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip; Pansari, Anita - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
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Sport event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among athletes, volunteers and spectators
Papadimitriou, Dimitra; Kaplanidou, Kyriaki Kiki; … - In: The journal of business & industrial marketing 31 (2016) 2, pp. 247-259
Persistent link: https://www.econbiz.de/10011486530
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The impact of alcohol sponsorship in sport upon university sportspeople
Kelly, Sarah Jane; Ireland, Michael; Alpert, Frank; … - In: Journal of sport management : the official journal of … 28 (2014) 4, pp. 418-432
Persistent link: https://www.econbiz.de/10010393251
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An examination of the impact of player transgressions on sponsorship b2b relationships
Westberg, Kate; Stavros, Constantino; Wilson, Bradley - In: International journal of sports marketing & sponsorship 9 (2007/08) 2, pp. 125-134
Persistent link: https://www.econbiz.de/10003678184
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Understanding ethnographically athletes' perception and experience of sponsorship : the case of professional rock-climbing
Dumont, Guillaume - In: European Sport management quarterly : ESMQ 16 (2016) 4, pp. 525-542
Persistent link: https://www.econbiz.de/10011607465
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Does Race Matter? Sports Sponsorship and Discrimination : Evidence from Professional European Soccer
Quansah, Tommy Kweku; Amo-Agyei, Silas - 2022
Sponsorship income is one of the most important revenue sources for professional soccer clubs operating in the European …-of-the-shirt sponsorship. In contrast to North American sports leagues, the economic consequences of discrimination have seen little … of a “market test” approach to determine whether racial discrimination economically affect sponsorship rights holder in …
Persistent link: https://www.econbiz.de/10013293873
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Children as football fans : an exploratory study of team and player connections
Thomson, Elizabeth; Williams, Russell - In: Young consumers : insight and ideas for responsible … 15 (2015) 4, pp. 323-341
Persistent link: https://www.econbiz.de/10010469430
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The importance of key celebrity characteristics for customer segmentation by age and gender : Does beauty matter in professional football?
Hoegele, Daniel; Schmidt, Sascha L.; Torgler, Benno - In: Review of managerial science 10 (2016) 3, pp. 601-627
Persistent link: https://www.econbiz.de/10011670143
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Examining the impact of fantasy sport participation and fan identification on player performance and brand image perceptions
Larkin, Benjamin; Spalding, Ryan; Ahn, Taesoo - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 3, pp. 189-203
Persistent link: https://www.econbiz.de/10012815605