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The role of mega-sports event...
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Sportmarketing
Sports
29
Sport event
28
Sportveranstaltung
28
Sport
27
Professional sports
21
Profisport
21
Sports marketing
21
Canada
20
Kanada
20
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18
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16
Großveranstaltung
16
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14
Brand management
12
Consumer behaviour
12
Markenführung
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Sport organization
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Sportorganisation
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Konsumentenverhalten
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Sport policy
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Sportpolitik
11
Management
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8
Organization
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Social Web
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Social web
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Stakeholder
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Brand image
7
Designation of origin
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Herkunftsbezeichnung
7
Markenimage
7
Olympic Games
7
Welt
7
World
7
USA
6
United States
6
Ball game
5
Ballsport
5
Beziehungsmarketing
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O'Reilly, Norm
15
Séguin, Benoit
10
Abeza, Gashaw
5
Nadeau, John
4
Finch, David J.
2
Heslop, Louise A.
2
Legg, David
2
Levallet, Nadège
2
MacIntosh, Eric W.
2
Cakmak, Erdinc
1
Danylchuk, Karen E.
1
Delpy-Neirotti, Lisa
1
Ellis, Dana
1
Ellis, Dana L.
1
Fody, Emma
1
Foster, Bill
1
Foster, George
1
Freeman, Ina
1
Harrison, Mark
1
Hasani, Tahereh
1
Hernandez, Tony
1
Horning, Denyse Lafrance
1
Huybers, Twan
1
Johnson, Scott R.
1
Khosia, Neal
1
Knight, Peter
1
Lyberger, Mark R.
1
Mazanov, Jason
1
McCarthy, Larry M.
1
Murray, Ryan
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Naraine, Michael L.
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Nzindukiyimana, Ornella
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O'Reily, Norm
1
Parent, Milena M.
1
Patry, Philippe
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1
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Richelieu, André
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Rodrigue, François
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International journal of sport management and marketing : IJSMM
8
Journal of sport management : the official journal of the North American Society of Sport Management
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
International journal of sports marketing & sponsorship
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Marketing intelligence & planning
1
Sport business insights
1
Sport management review
1
Sport, Business and Management : an international journal ; SBM
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ECONIS (ZBW)
21
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1
Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm
;
Lyberger, Mark R.
;
McCarthy, Larry M.
; …
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
Saved in:
2
Food and non-alcoholic beverage sponsorship of sporting events : the link to the obesity issue
Danylchuk, Karen E.
;
MacIntosh, Eric W.
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
2
,
pp. 69-80
Persistent link: https://www.econbiz.de/10003857573
Saved in:
3
Branding a professional sport team that reenters the same marketplace : stakeholders' perspectives
Rodrigue, François
;
Abeza, Gashaw
;
Séguin, Bernoit
; …
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10012519163
Saved in:
4
Social media scholarship in sport management research : a critical review
Abeza, Gashaw
;
O'Reilly, Norm
;
Séguin, Benoit
; …
- In:
Journal of sport management : the official journal of …
29
(
2015
)
6
,
pp. 601-618
Persistent link: https://www.econbiz.de/10011421884
Saved in:
5
The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
Saved in:
6
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
7
Barriers to youth sport participation in dense urban centres
O'Reilly, Norm
;
Hernandez, Tony
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
3
,
pp. 175-203
Persistent link: https://www.econbiz.de/10014310914
Saved in:
8
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
9
Season ticket holder segmentation in professional sports : an application of the sports relationship marketing model
Finch, David J.
;
Abeza, Gashaw
;
O'Reilly, Norm
;
Nadeau, John
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 110-131
Persistent link: https://www.econbiz.de/10012797844
Saved in:
10
The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
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