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The role of mega-sports event...
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Sportmarketing
Sports
29
Sport event
28
Sportveranstaltung
28
Sport
27
Professional sports
21
Profisport
21
Sports marketing
21
Canada
20
Kanada
20
Sponsorship
18
Big event
16
Großveranstaltung
16
Sponsoring
14
Brand management
12
Consumer behaviour
12
Markenführung
12
Sport organization
12
Sportorganisation
12
Konsumentenverhalten
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Sport policy
11
Sportpolitik
11
Management
9
Organisation
8
Organization
8
Social Web
8
Social web
8
Stakeholder
8
Brand image
7
Designation of origin
7
Herkunftsbezeichnung
7
Markenimage
7
Olympic Games
7
Welt
7
World
7
USA
6
United States
6
Ball game
5
Ballsport
5
Beziehungsmarketing
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O'Reilly, Norm
15
Séguin, Benoit
10
Abeza, Gashaw
5
Nadeau, John
4
Finch, David J.
2
Heslop, Louise A.
2
Legg, David
2
Levallet, Nadège
2
MacIntosh, Eric W.
2
Cakmak, Erdinc
1
Danylchuk, Karen E.
1
Delpy-Neirotti, Lisa
1
Ellis, Dana
1
Ellis, Dana L.
1
Fody, Emma
1
Foster, Bill
1
Foster, George
1
Freeman, Ina
1
Harrison, Mark
1
Hasani, Tahereh
1
Hernandez, Tony
1
Horning, Denyse Lafrance
1
Huybers, Twan
1
Johnson, Scott R.
1
Khosia, Neal
1
Knight, Peter
1
Lyberger, Mark R.
1
Mazanov, Jason
1
McCarthy, Larry M.
1
Murray, Ryan
1
Naraine, Michael L.
1
Nzindukiyimana, Ornella
1
O'Reily, Norm
1
Parent, Milena M.
1
Patry, Philippe
1
Pegoraro, Ann
1
Prior, Daniel
1
Richelieu, André
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Rodrigue, François
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International journal of sport management and marketing : IJSMM
8
Journal of sport management : the official journal of the North American Society of Sport Management
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
International journal of sports marketing & sponsorship
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Marketing intelligence & planning
1
Sport business insights
1
Sport management review
1
Sport, Business and Management : an international journal ; SBM
1
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ECONIS (ZBW)
21
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1
Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm
;
Lyberger, Mark R.
;
McCarthy, Larry M.
; …
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
Saved in:
2
Food and non-alcoholic beverage sponsorship of sporting events : the link to the obesity issue
Danylchuk, Karen E.
;
MacIntosh, Eric W.
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
2
,
pp. 69-80
Persistent link: https://www.econbiz.de/10003857573
Saved in:
3
Branding a professional sport team that reenters the same marketplace : stakeholders' perspectives
Rodrigue, François
;
Abeza, Gashaw
;
Séguin, Bernoit
; …
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10012519163
Saved in:
4
Social media scholarship in sport management research : a critical review
Abeza, Gashaw
;
O'Reilly, Norm
;
Séguin, Benoit
; …
- In:
Journal of sport management : the official journal of …
29
(
2015
)
6
,
pp. 601-618
Persistent link: https://www.econbiz.de/10011421884
Saved in:
5
The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
Saved in:
6
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
7
Barriers to youth sport participation in dense urban centres
O'Reilly, Norm
;
Hernandez, Tony
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
3
,
pp. 175-203
Persistent link: https://www.econbiz.de/10014310914
Saved in:
8
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
9
Season ticket holder segmentation in professional sports : an application of the sports relationship marketing model
Finch, David J.
;
Abeza, Gashaw
;
O'Reilly, Norm
;
Nadeau, John
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 110-131
Persistent link: https://www.econbiz.de/10012797844
Saved in:
10
The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
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