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Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.; Zhang, James J.; Kim, Min Kil; Kim, Chong - In: International journal of sport management and marketing … 15 (2014) 1/2, pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
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Profiling sports spectators in emerging markets : role of sports involvement as a segmentation tool
Sondhi, Neena; Basu, Rituparna - In: International journal of sport management and marketing … 18 (2018) 4, pp. 301-321
Persistent link: https://www.econbiz.de/10011948441
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Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities
Aiken, K. Damon; Campbell, Richard M.; Koch, Eric C. - In: International journal of sports marketing & sponsorship 15 (2013) 1, pp. 7-19
Persistent link: https://www.econbiz.de/10010234358
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Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip; Pansari, Anita - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
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The effect of perceived motivation of sports sponsorship : evidence from basketball fans
Koronios, Konstantinos; Psiloutsikou, Marina; … - In: International journal of business and economic sciences … 9 (2016) 2, pp. 33-45
Purpose - The purpose of this study is to single out the key variables in the sport sponsorship relationship, and more … involved in the sports club and in basketball in general. As a result, the overall accuracy of the identified sponsors may have … that the results came from only one type of sport and also from sport fans of a specific club, makes their generalization …
Persistent link: https://www.econbiz.de/10011515949
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Does sport make you happy? : an analysis of the well-being derived from sports participation
Downward, Paul; Rasciute, Simona - In: International review of applied economics 25 (2011) 3, pp. 331-348
Persistent link: https://www.econbiz.de/10009156731
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Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan; Shabbirhusain RV; … - In: International journal of sport management and marketing … 22 (2022) 1/2, pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
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Does fandom influence marketing executives' valuations of sports sponsorships? : insight from the french soccer league
Renier, Olivier; Dalakas, Vassilis; Melancon, Joanna … - In: Services marketing quarterly 42 (2021) 3/4, pp. 194-207
Persistent link: https://www.econbiz.de/10012650011
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Sports at the vanguard of labor market policy : lessons from sports can allow managers to develop better policies at "normal" workplaces
Papps, Kerry L. - 2020
workers’ productivity levels. Professional sports offer a potential solution, since the performance of individual sportspeople …
Persistent link: https://www.econbiz.de/10012296262
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Can sports sponsorship affect consumers' motivation for sports consumption?
Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan W. - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 893-922
Persistent link: https://www.econbiz.de/10013357208