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Leveraging sponsorship with corporate social responsibility
Uhrich, Sebastian; Koenigstorfer, Joerg; … - In: Journal of business research : JBR 67 (2014) 9, pp. 2023-2029
Persistent link: https://www.econbiz.de/10010380080
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Human rights issues in host countries of the Olympic Games and resulting differences in consumer evaluations
Koenigstorfer, Joerg - In: European Sport management quarterly : ESMQ 23 (2023) 1, pp. 295-314
Persistent link: https://www.econbiz.de/10014282767
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The effect of fitness branding on restrained eaters' food consumption and postconsumption physical activity
Koenigstorfer, Joerg; Baumgartner, Hans - In: Journal of marketing research : JMR 53 (2016) 1, pp. 124-138
Persistent link: https://www.econbiz.de/10011450429
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The impact of environmental CSR-linked sport sponsorship on attitude toward the sponsor depending on regulatory fit
Habitzreuter, Anna Mei; Koenigstorfer, Joerg - In: Journal of business research : JBR 124 (2021), pp. 720-730
Persistent link: https://www.econbiz.de/10012494006
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Why sponsors should worry about corruption as a mega sport event syndrome
Kulczycki, Wojciech; Koenigstorfer, Joerg - In: European Sport management quarterly : ESMQ 16 (2016) 5, pp. 545-574
Persistent link: https://www.econbiz.de/10011640757
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Perceived values in relation to the Olympic Games : development and use of the Olympic Value Scale
Koenigstorfer, Joerg; Preuß, Holger - In: European Sport management quarterly : ESMQ 18 (2018) 5, pp. 607-632
Persistent link: https://www.econbiz.de/10011977353
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Community building in virtual participation charity sport events
Bunds, Kyle; Tang, Yihui; Koenigstorfer, Joerg - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 17/18, pp. 1738-1764
Persistent link: https://www.econbiz.de/10014450116
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Customer-to-customer interactions in the sport fan context : typology, framework (C2CIF) and directions for future research
Uhrich, Sebastian; Grohs, Reinhard; Koenigstorfer, Joerg - In: Journal of service management 35 (2024) 1, pp. 53-70
Persistent link: https://www.econbiz.de/10014456578