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Aufmerksamkeit für Sponsoren i...
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Sports
Professional sports
6,757
Profisport
6,749
Perception
5,867
Wahrnehmung
5,338
Consumer behaviour
3,704
Konsumentenverhalten
3,635
Fußball
2,893
Football
2,875
Zielgruppe
2,868
Target group
2,471
Deutschland
2,006
Sport
1,856
Germany
1,848
Sponsorship
1,842
Sponsoring
1,833
USA
1,486
United States
1,437
Sportmarketing
1,340
Sports marketing
1,337
Theorie
1,280
Theory
1,257
Sportorganisation
1,073
Sport organization
1,065
Sportökonomik
951
Sports economics
949
Ball game
948
Ballsport
948
Werbewirkung
888
Advertising effects
869
Sportveranstaltung
831
Sport event
806
Brand management
804
Markenführung
797
Sportler
712
Athletes
709
Brand image
701
Markenimage
696
Marketing
683
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655
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326
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504
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78
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Humphreys, Brad R.
17
Breuer, Christoph
14
Cornwell, T. Bettina
14
Dwyer, Brendan
13
Budzinski, Oliver
12
Drayer, Joris
12
Koronios, Konstantinos
12
Anagnostopoulos, Christos
11
Ratten, Vanessa
11
Sotiriadou, Popi
11
De Bosscher, Veerle
10
Funk, Daniel C.
10
Goossens, Dries
10
Grohs, Reinhard
10
Matheson, Victor A.
10
O'Reilly, Norm
10
Soebbing, Brian P.
10
Wicker, Pamela
10
Biscaia, Rui
9
Dowling, Mathew
9
Jensen, Jonathan A.
9
Pawlowski, Tim
9
Woratschek, Herbert
9
Deutscher, Christian
8
Leopkey, Becca
8
McHale, Ian
8
Bouchet, Adrien
7
Chadwick, Simon
7
Depken, Craig A.
7
Desbordes, Michel
7
Inoue, Yuhei
7
Kim, Yu Kyoum
7
Krieger, Kevin
7
Papadimitriou, Dimitra
7
Papaloukas, Marios
7
Warner, Stacy
7
Calabuig Moreno, Ferran
6
Cuskelly, Graham
6
Dickson, Geoff
6
Dimitropoulos, Panagiotis
6
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Edward Elgar Publishing
4
Springer Fachmedien Wiesbaden
3
Athens Institute for Education and Research
2
National Bureau of Economic Research
2
OECD
2
Arbeitskreis Sportökonomie
1
Augsburger Marketingtag <12, 1987, Augsburg>
1
BDW, Deutscher Kommunikationsverband
1
Bundesinstitut für Sportwissenschaft
1
COGNOS-Institut Prof. Dr. Dreyer <Braunschweig>
1
Centre de Droit et d'Economie du Sport
1
DRT International <New York, NY>
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
Deutscher Kommunikationsverband
1
Deutscher Sportökonomie-Kongress <6, 2008, Köln>
1
Ecorys
1
Europäische Kommission
1
Europäische Kommission / Generaldirektion Bildung, Jugend, Sport und Kultur
1
Frankreich / Conseil Économique et Social
1
Great Britain / Dept of the Environment
1
Heidelberger Sportbusiness-Forum <8, 2004, Heidelberg>
1
Institut der Deutschen Wirtschaft Köln
1
Internationaler Hamburger Workshop zu Sport und Ökonomie <3, 2003, Hamburg>
1
Kantar Health GmbH
1
Kölner Kolloquium zur Wirtschaftskriminalität <3., 2017, Köln-Wahn>
1
Kölner Sportökonomie-Kongress <1, 1997, Köln>
1
Library of Congress
1
Library of Congress / Cataloging Policy and Support Office / Collections Service
1
Library of Congress / Office for Subject Cataloging Policy / Collections Services
1
Library of Congress / Subject Cataloging Division
1
Nomos Verlagsgesellschaft
1
Panhellenic Association of Sports Economists and Managers
1
Round Table on Competition Issues Related to Sports <1996, Paris>
1
Universität St. Gallen
1
Vereinte Nationen / Office on Drugs and Crime
1
Zimbabwe
1
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Published in...
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European Sport management quarterly : ESMQ
132
Sport management review
121
Journal of sport management : the official journal of the North American Society of Sport Management
112
International journal of sports marketing & sponsorship
71
International journal of sport management and marketing : IJSMM
65
Sport marketing quarterly : preferred journal of the Sport Marketing Association
45
Journal of sports economics
38
European journal of operational research : EJOR
28
International journal of sport finance
28
Journal of business research : JBR
21
Sport, Business and Management : an international journal ; SBM
21
The business of sport management
18
Applied economics
16
Applied economics letters
9
Tourism economics : the business and finance of tourism and recreation
9
Interfaces : the INFORMS journal on the practice of operations research
8
Discussion paper series / IZA
7
Faculty research series / Holy Cross, Economics and Accounting
7
SpringerLink / Bücher
7
Die Ökonomie des Sports in den Medien
6
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
6
European journal of marketing : EJM
6
European research studies
6
IMA journal of management mathematics
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of revenue and pricing management
6
Journal of the Operational Research Society
6
Routledge research in sport business and management
6
Sport tourism : concepts and theories
6
The journal of gambling business and economics
6
European journal of international management : EJIM
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of the Operational Research Society : OR
5
Marketing intelligence & planning
5
Research handbook of employment relations in sport
5
Springer eBook Collection
5
Technological forecasting & social change : an international journal
5
Tourism management perspectives : TMP
5
Working paper
5
Advances in sports economics
4
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Source
All
ECONIS (ZBW)
1,766
Other ZBW resources
15
BASE
2
RePEc
1
Showing
1
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10
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1,784
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date (oldest first)
1
Sports
sponsorship
perceptions : an exploration
Ferrier, Susan
;
Waite, Kathryn
;
Harrison, Tina
- In:
Journal of financial services marketing : JFSM
18
(
2013
)
2
,
pp. 78-90
Persistent link: https://www.econbiz.de/10010205378
Saved in:
2
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
Horch, Heinz-Dieter
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10003849318
Saved in:
3
Entstehung, Entwicklung und Vermarktung von Sportübertragungsrechten : insbesondere aus der Sicht der Sportartikelkonzerne und bedeutender Sponsoren
Pesahl, Florian
-
2006
Persistent link: https://www.econbiz.de/10003362149
Saved in:
4
Sportsponsoring
als Kommunikationsinstrument im Marketing
Damm-Volk, Kristina
-
2002
Persistent link: https://www.econbiz.de/10001704573
Saved in:
5
Niche sport
sponsorship
: providing the target market sponsors want?
Greenhalgh, Greg
;
Martin, Tiesha
;
Smith, Allison
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 111-121
Persistent link: https://www.econbiz.de/10012630750
Saved in:
6
Determinants and consequences of the perceived social impact of a sport event
Inoue, Yuhei
;
Havard, Cody T.
- In:
Journal of sport management : the official journal of …
28
(
2014
)
3
,
pp. 295-310
Persistent link: https://www.econbiz.de/10010380452
Saved in:
7
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
8
Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry
;
Heere, Bob
;
Clopton, Aaron
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
Saved in:
9
Influences on
sponsorship
deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William
;
Depken, Craig A.
;
Groothuis, …
- In:
Applied economics
46
(
2014
)
19/21
,
pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
Saved in:
10
Sponsorship
effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
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