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Strategic alignment for sales organization transformation

LaForge, Raymond W.; Ingram, Thomas N.; Cravens, David W. - In: Journal of strategic marketing 17 (2009) 3/4, pp. 199-219

Persistent link: https://www.econbiz.de/10003887630

Thinking strategically about pricing decisions

Piercy, Nigel; Cravens, David W.; Lane, Nikala - In: Journal of business strategy 31 (2010) 5, pp. 38-48

Persistent link: https://www.econbiz.de/10008701546

The Oxford handbook of strategic sales and sales management

Cravens, David W. (contributor) - 2011

Persistent link: https://www.econbiz.de/10008826182

Strategic marketing

Cravens, David W.; Piercy, Nigel - 2009 - 9. ed.

Persistent link: https://www.econbiz.de/10003591275

Strategic marketing

Cravens, David W.; Piercy, Nigel - 2013 - 10. ed., internat. ed.

Persistent link: https://www.econbiz.de/10009628038

Managementparameter und Außendienstmerkmale als Determinanten der Effektivität von Verkaufsorganisationen

Baldauf, Artur; Cravens, David W. - In: Journal of business economics : JBE 73 (2003) 4, pp. 371-405

Persistent link: https://www.econbiz.de/10001752316

The Oxford handbook of strategic sales and sales management

Cravens, David W. (ed.) - 2011

'The Oxford Handbook of Strategic Sales and Sales Management' is a comprehensive overview of the latest research in the area by leading international academics. The handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.

Persistent link: https://www.econbiz.de/10012669765

Gaining strategic marketing advantage

Cravens, David W. - In: Business horizons 31 (1988) 5, pp. 44-54

Persistent link: https://www.econbiz.de/10003519758

Strategic forces affecting marketing strategy

Cravens, David W. - In: Business horizons 29 (1986) 5, pp. 77-86

Persistent link: https://www.econbiz.de/10003519771

Strategic marketing cases and applications

Cravens, David W.; Lamb, Charles W. - 1983

Persistent link: https://www.econbiz.de/10000051779