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Managementparameter und Außendienstmerkmale als Determinanten der Effektivität von Verkaufsorganisationen
Baldauf, Artur; Cravens, David W. - In: Journal of business economics : JBE 73 (2003) 4, pp. 371-405
Persistent link: https://www.econbiz.de/10001752316
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Gaining strategic marketing advantage
Cravens, David W. - In: Business horizons 31 (1988) 5, pp. 44-54
Persistent link: https://www.econbiz.de/10003519758
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Strategic forces affecting marketing strategy
Cravens, David W. - In: Business horizons 29 (1986) 5, pp. 77-86
Persistent link: https://www.econbiz.de/10003519771
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Strategic marketing
Cravens, David W. - 1982
Persistent link: https://www.econbiz.de/10001388928
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The strategic role of the sales force : perceptions of senior sales executives
Cron, William L.; Baldauf, Artur; Leigh, Thomas W.; … - In: Journal of the Academy of Marketing Science 42 (2014) 5, pp. 471-489
Persistent link: https://www.econbiz.de/10010417563
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Strategic marketing cases and applications
Cravens, David W.; Lamb, Charles W. - 1983
Persistent link: https://www.econbiz.de/10000051779
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Strategic alignment for sales organization transformation
LaForge, Raymond W.; Ingram, Thomas N.; Cravens, David W. - In: Journal of strategic marketing 17 (2009) 3/4, pp. 199-219
Persistent link: https://www.econbiz.de/10003887630
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Thinking strategically about pricing decisions
Piercy, Nigel; Cravens, David W.; Lane, Nikala - In: Journal of business strategy 31 (2010) 5, pp. 38-48
Persistent link: https://www.econbiz.de/10008701546
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The Oxford handbook of strategic sales and sales management
Cravens, David W. (contributor) - 2011
Persistent link: https://www.econbiz.de/10008826182
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Strategic marketing
Cravens, David W.; Piercy, Nigel - 2009 - 9. ed.
Persistent link: https://www.econbiz.de/10003591275