//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Strategic management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Improving the Effectiveness of...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Strategic management
Strategisches Management
21
Marketing
17
Marketingmanagement
17
Marketing management
15
Verkauf
11
Physical distribution
9
Vereinigte Staaten
9
Vertrieb
9
Salespeople
8
Selling
8
Verkaufspersonal
8
Sales management
7
Absatzpolitik
6
B-to-B-Marketing
6
Business-to-business marketing
6
Theorie
6
Theory
6
Competitive strategy
5
Fallstudiensammlung
5
Relationship marketing
5
Salesforce
5
Wettbewerbsstrategie
5
Absatz
4
Beziehungsmarketing
4
Resource-based view
4
Ressourcenorientierter Ansatz
4
Österreich
4
Austria
3
Außendienst
3
Field sales force
3
Management
3
USA
3
United States
3
Verbraucher
3
Absatzzone
2
Australia
2
Bibliometrics
2
Bibliometrie
2
Competitive advantage
2
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
8
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Case study
2
Fallstudie
2
Handbook
2
Handbuch
2
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Fallstudiensammlung
1
Lehrbuch
1
Sammelwerk
1
review-article
1
more ...
less ...
Language
All
English
13
German
1
Author
All
Cravens, David W.
13
Piercy, Nigel
3
Baldauf, Artur
2
Lane, Nikala
2
Piercy, Nigel F.
2
Cron, William L.
1
Grossenbacher, Samuel
1
Ingram, Thomas N.
1
LaForge, Raymond W.
1
Lamb, Charles W.
1
Leigh, Thomas W.
1
Meunier‐FitzHugh, Kenneth Le
1
more ...
less ...
Published in...
All
Business horizons
2
The Irwin series in marketing
2
Journal of Business Strategy
1
Journal of business economics : JBE
1
Journal of business strategy
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
McGraw-Hill
1
Oxford handbooks
1
Oxford handbooks in business and management
1
The Oxford handbook of strategic sales and sales management
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Other ZBW resources
1
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Managementparameter und Außendienstmerkmale als Determinanten der Effektivität von Verkaufsorganisationen
Baldauf, Artur
;
Cravens, David W.
- In:
Journal of business economics : JBE
73
(
2003
)
4
,
pp. 371-405
Persistent link: https://www.econbiz.de/10001752316
Saved in:
2
Gaining strategic marketing advantage
Cravens, David W.
- In:
Business horizons
31
(
1988
)
5
,
pp. 44-54
Persistent link: https://www.econbiz.de/10003519758
Saved in:
3
Strategic forces affecting marketing strategy
Cravens, David W.
- In:
Business horizons
29
(
1986
)
5
,
pp. 77-86
Persistent link: https://www.econbiz.de/10003519771
Saved in:
4
Strategic marketing
Cravens, David W.
-
1982
Persistent link: https://www.econbiz.de/10001388928
Saved in:
5
The strategic role of the sales force : perceptions of senior sales executives
Cron, William L.
;
Baldauf, Artur
;
Leigh, Thomas W.
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 471-489
Persistent link: https://www.econbiz.de/10010417563
Saved in:
6
Strategic marketing cases and applications
Cravens, David W.
;
Lamb, Charles W.
-
1983
Persistent link: https://www.econbiz.de/10000051779
Saved in:
7
Strategic alignment for sales organization transformation
LaForge, Raymond W.
;
Ingram, Thomas N.
;
Cravens, David W.
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 199-219
Persistent link: https://www.econbiz.de/10003887630
Saved in:
8
Thinking strategically about pricing decisions
Piercy, Nigel
;
Cravens, David W.
;
Lane, Nikala
- In:
Journal of business strategy
31
(
2010
)
5
,
pp. 38-48
Persistent link: https://www.econbiz.de/10008701546
Saved in:
9
The Oxford handbook of strategic sales and sales management
Cravens, David W.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008826182
Saved in:
10
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
-
2009
-
9. ed.
Persistent link: https://www.econbiz.de/10003591275
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->