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Strategic planning for public relations
Smith, Ronald Dee - 2009 - 3rd ed.
Persistent link: https://www.econbiz.de/10003730841
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Strategic planning for public relations
Smith, Ronald D. - 2005 - 2nd ed
Introduction; Step 1 Analyzing the Situation; Step 2 Analyzing the Organization; Step 3 Analyzing the Publics; Step 4 Establishing Goals and Objectives; Step 5 Formulating Action and Response Strategies; Step 6 Using Effective Communication; Step 7 Choosing Communication Tactics; Step 8...
Persistent link: https://www.econbiz.de/10011479638
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Strategic planning for public relations
Smith, Ronald D. - 2013 - 4. ed., 1. publ.
Persistent link: https://www.econbiz.de/10010193476
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Strategic planning for public relations
Smith, Ronald D. - 2005 - 2. ed.
Persistent link: https://www.econbiz.de/10004799775
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Strategic integrated marketing communications : theory and practice
Percy, Larry - 2008
Persistent link: https://www.econbiz.de/10003686240
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Issues management in strategic planning
Renfro, William L. - 1993
Persistent link: https://www.econbiz.de/10004182467
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Strategic planning for public relations
Smith, Ronald D. - 2002
Persistent link: https://www.econbiz.de/10004710999
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Campaign planner for promotion and IMC
Sayre, Shay - 2002 - 2. ed.
Persistent link: https://www.econbiz.de/10004775505
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Strategic planning for public relations
Smith, Ronald D. - 2009 - 3. ed.
Persistent link: https://www.econbiz.de/10004938151
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Strategiekonzepte für den europäischen Binnenmarkt am Beispiel ausgewählter Branchen : eine empirische Analyse
Röding, Michael - 1993
Persistent link: https://www.econbiz.de/10000868379