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~subject:"Strategisches Management"
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Strategisches Management
Relationship marketing
26,460
Beziehungsmarketing
25,785
Marketingmanagement
17,204
Marketing management
16,613
Consumer behaviour
12,646
Konsumentenverhalten
12,620
Verhaltensökonomik
11,834
Behavioral economics
11,755
Theorie
10,465
Theory
10,299
Competitive advantage
7,560
Wettbewerbsvorteil
7,076
Customer satisfaction
5,744
Kundenzufriedenheit
5,668
Deutschland
4,582
Germany
4,408
Marketing
4,369
Service quality
4,181
Dienstleistungsqualität
4,154
Brand management
3,868
Markenführung
3,852
Multivariate Analyse
3,617
USA
3,518
United States
3,406
Multivariate analysis
3,338
Experiment
2,975
Social Web
2,719
Social web
2,718
Lieferantenmanagement
2,691
Supplier relationship management
2,690
Online-Marketing
2,648
Internet marketing
2,592
Innovation
2,513
Strategic management
2,510
Brand image
2,442
Markenimage
2,442
Unternehmenserfolg
2,327
Firm performance
2,280
Electronic Commerce
2,220
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Online availability
All
Undetermined
809
Free
345
Type of publication
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Article
1,588
Book / Working Paper
1,317
Journal
2
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Article in journal
1,278
Aufsatz in Zeitschrift
1,278
Aufsatz im Buch
272
Book section
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Hochschulschrift
230
Thesis
190
Collection of articles of several authors
118
Sammelwerk
118
Graue Literatur
111
Non-commercial literature
111
Lehrbuch
96
Aufsatzsammlung
94
Case study
92
Fallstudie
92
Textbook
85
Arbeitspapier
65
Working Paper
65
Bibliografie enthalten
63
Bibliography included
63
Ratgeber
36
Guidebook
34
Reprint
18
Konferenzschrift
17
Fallstudiensammlung
14
Dissertation u.a. Prüfungsschriften
13
Conference proceedings
12
Handbook
12
Handbuch
12
Bibliografie
10
Glossar enthalten
10
Glossary included
10
Collection of articles written by one author
9
Sammlung
9
Conference paper
8
Konferenzbeitrag
8
Company information
4
Einführung
4
Firmeninformation
4
Interview
4
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4
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English
2,279
German
610
Undetermined
16
French
6
Polish
5
Russian
3
Danish
1
Italian
1
Dutch
1
Spanish
1
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Author
All
Barney, Jay B.
14
Piercy, Nigel
13
Aaker, David A.
12
Bruhn, Manfred
12
Kotler, Philip
10
Homburg, Christian
9
Pfeffermann, Nicole
9
Baker, Michael John
8
Cravens, David W.
8
Day, George S.
8
Tomczak, Torsten
8
Lambin, Jean-Jacques
7
Ratten, Vanessa
7
Schertler, Walter
7
Vrontis, Demetris
7
Wurgler, Jeffrey
7
Zupancic, Dirk
7
Dias, Álvaro Lopes
6
Krohmer, Harley
6
Kuß, Alfred
6
Lane, Nikala
6
Matzler, Kurt
6
Paley, Norton
6
Payne, Adrian
6
Pereira, Leandro
6
Vollert, Klaus
6
Caldwell, Cam
5
Costa, Renato J. Lopes da
5
Dannenberg, Holger
5
Emrich, Christin
5
Huchzermeier, Arnd
5
Ibrahim, Essam
5
Narang, Shanker
5
Percy, Larry
5
Porter, Michael E.
5
Riekhof, Hans-Christian
5
Ryan, Damian
5
Schröder, Hendrik
5
Smith, Alan D.
5
Stahl, Heinz K.
5
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Institution
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Springer Fachmedien Wiesbaden
12
Verlag Dr. Kovač
5
Edward Elgar Publishing
3
Erich-Schmidt-Verlag
3
IGI Global
3
Information Resources Management Association
3
Wiley-VCH
3
AMACOM
2
Books on Demand GmbH <Norderstedt>
2
DePaul University / College of Commerce
2
Duncker & Humblot
2
Eric Cuvillier <Firma>
2
Haufe-Lexware GmbH & Co. KG
2
IMP Group
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Macquarie University / Department of Economics
2
RWTH Aachen
2
Springer International Publishing
2
Springer-Verlag GmbH
2
Uni-Taschenbücher GmbH
2
W. Kohlhammer GmbH
2
American Marketing Association
1
Berliner Wissenschafts-Verlag
1
Chartered Institute of Marketing
1
Competence Day Wettbewerbsvorteile durch Organisationales und Individuelles Kompetenzmanagement <2008, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Deutscher Manager-Verband
1
Erasmus Research Institute of Management
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
1
Harvard Graduate School of Business Administration
1
Harvard Graduate School of Business Administration / Division of Research
1
Haupt Verlag
1
Heinz Nixdorf Institut
1
Institut für Weltwirtschaft
1
Institutet för Ekonomisk Forskning <Lund>
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
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Published in...
All
SpringerLink / Bücher
59
Journal of business research : JBR
54
Industrial marketing management : the international journal for industrial and high-tech firms
39
Journal of strategic marketing
32
Strategic management journal
19
Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
16
Springer eBook Collection
15
Journal of business strategy
14
Europäische Hochschulschriften / 5
13
Business horizons
12
Journal of strategy and management
12
Journal of the Academy of Marketing Science
12
European journal of marketing : EJM
11
Springer eBook Collection / Business and Economics
11
California management review
10
Journal of open innovation : technology, market, and complexity
10
Schriftenreihe Strategisches Management
10
Business strategy and the environment
9
International entrepreneurship and management journal
9
International journal of business excellence
9
International journal of hospitality management
9
Journal of business ethics : JOBE
9
Lehrbuch
9
Technological forecasting & social change : an international journal
9
Cogent business & management
8
Journal of international management
8
Springer eBook Collection / Business and Management
8
European business review : EBR ; the official journal of the International Management Centres, Europe
7
International journal of business and globalisation : IJBG
7
International journal of production research
7
Journal of knowledge management
7
Schriften zu Marketing und Management
7
The journal of business strategy
7
European journal of international management : EJIM
6
Faculty & research / Insead : working paper series
6
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
6
International journal of business excellence : IJBEX
6
International journal of innovation management
6
International journal of management & enterprise development : IJMED
6
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Source
All
ECONIS (ZBW)
2,827
USB Cologne (EcoSocSci)
77
OLC EcoSci
2
EconStor
1
Showing
1
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10
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2,907
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date (newest first)
date (oldest first)
1
Industrial marketing : can strategic marketing be applied to subcontracting?
Blanc, François
;
Chassagne, Philippe
- In:
Journal of euromarketing
22
(
2013
)
3
,
pp. 26-37
Persistent link: https://www.econbiz.de/10010248358
Saved in:
2
Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
Saved in:
3
Canvassing competitive advantage through key dimensions of business model
Chauhan, Heena
;
Anjani K. Singh
- In:
International journal of business and globalisation : IJBG
29
(
2021
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012668909
Saved in:
4
Besonderheiten der Marketing-Planung in kleinen und mittleren Unternehmen (KMU), die zum Erfolg führen
Ergenzinger, Rudolf
;
Krulis-Randa, Jan S.
- In:
Planung in kleinen und mittleren Unternehmen
,
(pp. 345-358)
.
2007
Persistent link: https://www.econbiz.de/10003508156
Saved in:
5
Why doesn't our value creation payoff : unpacking customer analytics-driven value creation capability to sustain competitive advantage
Hossain, Md Afnan
;
Akter, Shahriar
;
Yanamandram, Venkata
- In:
Journal of business research : JBR
131
(
2021
),
pp. 287-296
Persistent link: https://www.econbiz.de/10012545045
Saved in:
6
Building a customer-focused culture in organisations : developing 7Cs model
Madhani, Pankaj M.
- In:
International journal of business excellence
16
(
2018
)
2
,
pp. 199-232
Persistent link: https://www.econbiz.de/10011966955
Saved in:
7
Service, people and cutomer orientation : a capability view to CRM and sustainable competitive advantage
Bhat, Suhail Ahmad
;
Darzi, Mushtaq Ahmad
- In:
Vision : the journal of business perspective
22
(
2018
)
2
,
pp. 163-173
Persistent link: https://www.econbiz.de/10011890376
Saved in:
8
The effect of strategic orientations factors to achieving sustainable competitive advantage
Baniata, Burhan Ali
;
Alryalat, Haroun
- In:
International journal of e-entrepreneurship and …
7
(
2017
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011779298
Saved in:
9
Building a sustainable competitive advantage of an organization : evidence from Kathmandu
Shrestha, Sudarshan
- In:
Nepalese journal of finance : a publication of Uniglobe …
6
(
2019
)
1
,
pp. 136-144
Persistent link: https://www.econbiz.de/10014493960
Saved in:
10
Project management assets and their relationship with the project management capability of the firm
Jugdev, Kam
;
Mathur, Gita
;
Fung, Tak Shing
- In:
International journal of project management : the …
25
(
2007
)
6
,
pp. 560-568
Persistent link: https://www.econbiz.de/10003514950
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