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Ternès, Anabel - 2015

Anabel Ternès und Christopher Runge zeigen am Beispiel Versicherungen, dass es sich auszahlt, in eine hohe Reputation zu investieren. Unternehmen mit einem guten Ansehen können höhere Preise verlangen, Kunden gewinnen und binden, die besten Mitarbeiter für sich gewinnen und insbesondere in...

Persistent link: https://www.econbiz.de/10014019511

Communication strategies for reputation management of the company

Dimitrova, Yanica Petkova - In: Revista română de economie 43 (2016) 2, pp. 5-13

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Organizational usage of social media for corporate reputation management

Becker, Kip; Lee, Jung Wan - In: Journal of Asian finance, economics and business : JAFEB 6 (2019) 1, pp. 231-240

Persistent link: https://www.econbiz.de/10012035634

Strategic corporate social responsibility : the struggle for legitimacy and reputation

Pollach, Irene - In: International journal of business governance & ethics : … 10 (2015) 1, pp. 57-75

Persistent link: https://www.econbiz.de/10011487728

Stakeholder management from the business perspective

Krstić, Nataša - In: Megatrend revija 11 (2014) 2, pp. 165-182

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Strategic corporate communication and impact in Indian service sector

Sinha, Mala; Bhatia, Perveen - In: Corporate communications : an international journal 21 (2016) 1, pp. 120-140

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A systems approach to understanding how reputation contributes to competitive advantage

Brønn, Carl; Brønn, Peggy Simcic - In: Corporate reputation review : an international journal 18 (2015) 2, pp. 69-86

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Proximity, strategic groups and reputation : an exploratory study of reputation in higher education

Finch, David; Hillenbrand, Carola; Rubin, Harris - In: Corporate reputation review : an international journal 18 (2015) 3, pp. 174-194

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National culture characteristics for managing corporate reputation and brand image using social media

Becker, Kip; Lee, Jung Wan - In: Global aspects of reputation and strategic management, (pp. 127-142). 2019

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Counting the spoons : what really influences corporate reputation

Hirsch, Peter B. - In: Journal of business strategy 38 (2017) 6, pp. 54-58

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