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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2008 - 3. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003709924
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2013 - 4. ed., global ed.
Persistent link: https://www.econbiz.de/10009664371
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Brand admiration : building a business people love
Park, C. Whan; MacInnis, Deborah J.; Eisingerich, Andreas B - 2016
"Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book...
Persistent link: https://www.econbiz.de/10013547014
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Brand admiration : building a business people love
Park, C. Whan; MacInnis, Deborah J.; Eisingerich, A. B - 2016
"Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book...
Persistent link: https://www.econbiz.de/10012683998
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2008 - 3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003408084
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Unternehmenswertsteigerung durch Markenkooperationen : eine Bewertungs- und Managementkonzeption
Kirschner, Romy - 2019
Persistent link: https://www.econbiz.de/10012214081
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Der Weg zum Käufer : das strategische Labyrinth
Dichtl, Erwin - 1987
Persistent link: https://www.econbiz.de/10000727313
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Developing business strategies
Aaker, David A. - 1988 - 2. ed.
Persistent link: https://www.econbiz.de/10000780716