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Nutzerintegration im Web 2.0 : eine empirische Analyse
Wirtz, Bernd W.; Nitzsche, Philipp; Ullrich, Sebastian - In: Die Betriebswirtschaft : DBW 72 (2012) 3, pp. 215-234
Persistent link: https://www.econbiz.de/10009539648
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Technology acceptance in social media : review, synthesis and directions for future empirical research
Wirtz, Bernd W.; Göttel, Vincent - In: Journal of electronic commerce research : JECR 17 (2016) 2, pp. 97-115
Persistent link: https://www.econbiz.de/10011487607
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Public social media services : a citizen's perspective
Wirtz, Bernd W.; Langer, Paul F.; Göttel, Vincent; … - In: Public performance & management review 43 (2020) 6, pp. 1342-1358
Persistent link: https://www.econbiz.de/10012414903
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Social networks : usage intensity and effects on personalized advertising
Wirtz, Bernd W.; Göttel, Vincent; Daiser, Peter - In: Journal of electronic commerce research : JECR 18 (2017) 2, pp. 103-123
Persistent link: https://www.econbiz.de/10011669615
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Success factors of management consulting
Bronnenmayer, Matias; Wirtz, Bernd W.; Göttel, Vincent - In: Review of managerial science 10 (2016) 1, pp. 1-34
Persistent link: https://www.econbiz.de/10011669889
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Factors of internal corporate social responsibility and the effect on organizational commitment
Mory, Linda; Wirtz, Bernd W.; Göttel, Vincent - In: The international journal of human resource management 27 (2016) 13/14, pp. 1393-1425
Persistent link: https://www.econbiz.de/10011635365
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Success factors of brand community management in social media
Göttel, Vincent; Wirtz, Bernd W.; Langer, Paul F. - In: International journal of electronic business : IJEB 16 (2021) 1, pp. 1-31
Persistent link: https://www.econbiz.de/10012508936
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Corporate social responsibility : the organizational view
Mory, Linda; Wirtz, Bernd W.; Göttel, Vincent - In: Journal of management & governance 21 (2017) 1, pp. 145-179
Persistent link: https://www.econbiz.de/10011658251
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Mehrdimensionale Konstrukte : konzeptionelle Grundlagen und Möglichkeiten ihrer Analyse mithilfe von Strukturgleichungsmodellen
Giere, Jens; Wirtz, Bernd W.; Schilke, Oliver - In: Die Betriebswirtschaft : DBW 66 (2006) 6, pp. 678-695
Persistent link: https://www.econbiz.de/10003394991
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Marketing competencies of publishers and ad sales success : an empirical analysis
Wirtz, Bernd W.; Pelz, Richard; Ullrich, Sebastian - In: Journal of media business studies 8 (2011) 1, pp. 23-46
Persistent link: https://www.econbiz.de/10009579037